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language:"eng"
~subject:"Direct marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book review"
~type_genre:"Sammelwerk"
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4
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71
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
72
Consumers’ evaluation of brief summary formats of print direct-to-consumer advertisements
Bhutada, Nilesh
;
Deshpande, Aparna
;
Menon, Ajit
;
Perri, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 296-312
Persistent link: https://www.econbiz.de/10009790609
Saved in:
73
The influence of the number of presented symptoms in product-claim direct-to-consumer advertising on behavioral intentions
Lee-Wingate, Sooyeon Nikki
;
Xie, Ying
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 265-284
Persistent link: https://www.econbiz.de/10009790619
Saved in:
74
A review of research on direct-to-consumer advertising of prescription drugs : directions for future research
Mukherjee, Avinandan
;
Limbu, Yam
;
Wanasika, Isaac
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10009790623
Saved in:
75
Role of socioeconomic status in consumers' attitude towards DTCA of prescription medicines in Australia
Chaar, Betty B.
;
Lee, Johnson
- In:
Journal of business ethics : JOBE
105
(
2012
)
4
,
pp. 447-460
Persistent link: https://www.econbiz.de/10009516771
Saved in:
76
Presciption drug communication strategies : a comparative analysis of physician attitudes in Europe, the Middle East, and the Far East
Reast, Jon D.
;
Lindgreen, Adam
;
Palihawadana, Dayananda
; …
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 336-360
Persistent link: https://www.econbiz.de/10008990560
Saved in:
77
The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests : empirical findings and public policy implications
Liu, Qiang
;
Gupta, Sachin
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10009376047
Saved in:
78
Effects of direct-to-consumer advertising of prescription drugs on prices
Kalyanaram, Gurumurthy
;
Phelan, John
- In:
The journal of business and economic studies
17
(
2011
)
2
,
pp. 67-76
Persistent link: https://www.econbiz.de/10009507683
Saved in:
79
Educational content and health literacy issues in direct-to-consumer advertising of pharmaceuticals
Mackert, Michael
;
Love, Brad
- In:
Health marketing quarterly
28
(
2011
)
3
,
pp. 205-218
Persistent link: https://www.econbiz.de/10009302887
Saved in:
80
An empirical investigation of the variation in direct-to-consumer prescription drug advertising
Sen, Kabir Chandra
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
4
,
pp. 248-261
Persistent link: https://www.econbiz.de/10009412211
Saved in:
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