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language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
~type:"book"
~type_genre:"Lehrbuch"
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Subject
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Konsumentenverhalten
Marketing management
Marketing
436
Marketingmanagement
198
Theorie
91
Theory
91
Marketing theory
57
Marketingtheorie
57
USA
55
United States
53
Strategisches Management
41
Management
28
Marktforschung
27
Beziehungsmarketing
25
Consumer behaviour
25
Relationship marketing
25
Strategic management
24
Market research
23
Online-Marketing
18
Verbraucherverhalten
17
Internet marketing
16
Internationales Marketing
15
International marketing
14
Selling
14
Verkauf
14
Dienstleistungsmarketing
13
Internet
13
Services marketing
13
Dienstleistung
12
Electronic Commerce
12
Unternehmen
12
Welt
12
World
12
Kommunikation
11
Lieferantenmanagement
11
Supplier relationship management
11
E-commerce
10
Werbung
10
Betriebswirtschaftslehre
9
Business economics
9
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Online availability
All
Undetermined
3
Type of publication
All
Book / Working Paper
Type of publication (narrower categories)
All
Lehrbuch
Textbook
188
Collection of articles of several authors
177
Sammelwerk
177
Aufsatzsammlung
140
Graue Literatur
88
Non-commercial literature
88
Konferenzschrift
65
Working Paper
54
Arbeitspapier
50
Glossar enthalten
50
Glossary included
50
Case study
48
Fallstudie
48
Hochschulschrift
46
Article in journal
41
Aufsatz in Zeitschrift
41
Conference proceedings
36
Ratgeber
34
Guidebook
31
Thesis
27
Fallstudiensammlung
20
Handbook
17
Handbuch
17
Bibliografie
15
Einführung
14
Bibliografie enthalten
13
Bibliography included
13
Collection of articles written by one author
13
Sammlung
13
Wörterbuch
7
CD-ROM, DVD
6
Nachschlagewerk
5
Reference book
5
Mehrbändiges Werk
4
Multi-volume publication
4
Dictionary (multilingual)
3
Systematic review
3
Übersichtsarbeit
3
Amtsdruckschrift
2
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Language
All
English
German
230
Author
All
Kotler, Philip
28
Kerin, Roger A.
20
Hartley, Steven W.
17
Peter, Jerome Paul
14
Armstrong, Gary
12
Donnelly, James H.
12
Rudelius, William
10
Keller, Kevin Lane
9
Ferrell, Odies C.
5
Hutt, Michael D.
5
Perreault, William D.
5
Piercy, Nigel
5
Schiffman, Leon G.
5
Speh, Thomas W.
5
Ford, John B.
4
Ibrahim, Essam
4
Kanuk, Leslie Lazar
4
McCarthy, Edmund Jerome
4
Pride, William M.
4
West, Douglas C.
4
Boone, Louis E.
3
Cannon, Joseph P.
3
Cravens, David W.
3
East, Robert
3
Fill, Chris
3
Hartley, Robert F.
3
Kurtz, David L.
3
Opresnik, Marc Oliver
3
Palmer, Adrian
3
Peterson, Robert A.
3
Smith, Paul R.
3
Vanhuele, Marc
3
Walker, Orville C.
3
Wright, Malcolm
3
Zook, Ze
3
Abratt, Russell
2
Assael, Henry
2
Baines, Paul
2
Basteri, Cynthia Gendall
2
Bendixen, Michael
2
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Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
McGraw-Hill/Irwin series in marketing
8
Always learning
3
Pearson one series
2
The Irwin series in marketing
2
(McGraw-Hill, Irwin series in marketing)
1
AVA fundamentals series
1
Lehrbuch
1
MacMillan series in college marketing
1
McGraw-Hill
1
McGraw-Hill Irwin series in marketing
1
McGraw-Hill series in marketing
1
Pearson Global edition
1
Pearson one
1
Prentice Hall international editions
1
Prentice Hall marketing
1
Profitable marketing relationships series
1
The Dryden Press series in marketing
1
The Irwin/McGraw-Hill series in marketing
1
The Kent series in marketing
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
Wiley series in management
1
Wiley series on business strategy
1
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Source
All
ECONIS (ZBW)
200
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91
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2010
-
12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
Saved in:
92
Essentials of marketing management
Lancaster, Geoffrey
;
Massingham, Lester
-
2010
Persistent link: https://www.econbiz.de/10008660134
Saved in:
93
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003884100
Saved in:
94
Contemporary issues in marketing and consumer behaviour
Parsons, Elizabeth
;
Maclaran, Pauline
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003789250
Saved in:
95
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
96
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2009
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003734238
Saved in:
97
Consumer behavior
Schiffman, Leon G.
;
Kanuk, Leslie Lazar
-
2009
-
9. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003737668
Saved in:
98
Marketing management : a contemporary perspective
Homburg, Christian
;
Kuester, Sabine
;
Krohmer, Harley
-
2009
Persistent link: https://www.econbiz.de/10003744558
Saved in:
99
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
100
Business marketing : connecting strategy, relationships, and learning
Dwyer, F. R.
;
Tanner, John F.
-
2009
-
4. ed.
Persistent link: https://www.econbiz.de/10003571677
Saved in:
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