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language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Unternehmenserfolg"
~type_genre:"Amtsdruckschrift"
~type_genre:"Book section"
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marketing
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Marketing in the emerging markets of Islamic countries
10
The connected customer : the changing nature of consumer and business markets
7
Frontrunners or copycats?
4
The Routledge companion to marketing and feminism
4
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3
Handbook of research on Asian business
3
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3
Critical marketing : issues in contemporary marketing
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Entrepreneurship marketing : principles and practice of SME marketing
2
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2
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Handbook of qualitative research methods in marketing
2
Handbook of research on consumerism in business and marketing : concepts and practices
2
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
2
Marketing strategy organization and implementation
2
Memorable customer experiences : a research anthology
2
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2
Promotional culture and convergence : markets, methods, media
2
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2
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2
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2
Using influencer marketing as a digital business strategy
2
1.1996/2000: Eurostat / Theme 3, Population and social conditions
1
2.1999/2004: Eurostat / Theme Population and social conditions
1
3.2007: Theme: Population and social conditions
1
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1
Ab 3.2007: Statistical books / Eurostat
1
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
1
Bis 2.1999/2004: Panorama of the European Union
1
Building corporate identity, image and reputation in the digital era
1
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1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Consumer perception of product risks and benefits
1
Consumer psychology in a social media world
1
Contemporary Trends in Marketing : Problems, Processes and Prospects
1
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1
Cultural marketing and metaverse for consumer engagements
1
Digital Business in Africa : Social Media and Related Technologies
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
Emotional, sensory, and social dimensions of consumer buying behavior
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ECONIS (ZBW)
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TikTok content categories and user engagement behavior : Alisha Lehmann - celebrity athlete and influencer
Mereu, Sebastiano
- In:
Using influencer marketing as a digital business strategy
,
(pp. 214-234)
.
2024
Persistent link: https://www.econbiz.de/10014462515
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2
Digital marketing tools and market trends in the skincare industry : consumer behavior and sales growth insights
Castilla-Miguel, Lierni
;
Aramendia-Muneta, Maria Elena
- In:
Using influencer marketing as a digital business strategy
,
(pp. 235-268)
.
2024
Persistent link: https://www.econbiz.de/10014462517
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3
Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail
Taneja, Sanjay
;
Shukla, Rishi Prakash
- In:
Omnichannel approach to co-creating customer …
,
(pp. 60-76)
.
2024
Persistent link: https://www.econbiz.de/10014531493
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4
Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
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5
Green marketing, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes
;
Borges, Ana Pinto
;
Vieira, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 178-194)
.
2023
Persistent link: https://www.econbiz.de/10014414212
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6
Did COVID-19 support sustainable marketing? : modelling the enablers of e-commerce - online shopping in the pandemic
Sharma, Meenakshi
;
Painuly, Pramod Kumar
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 522-537)
.
2023
Persistent link: https://www.econbiz.de/10014414310
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7
Future of marketing after disruptions and uncertainties : physical, digital, or phygital?
Mishra, Vinaytosh
;
Rana, Sudhir
- In:
Contemporary Trends in Marketing : Problems, Processes …
,
(pp. 31-40)
.
2023
Persistent link: https://www.econbiz.de/10014338916
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8
A systematic literature review on factors affecting customer engagement in mobile applications
Sobti, Naina
;
Sharma, Vikas
;
Khanna, Kirti
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 12-25)
.
2023
Persistent link: https://www.econbiz.de/10014287109
Saved in:
9
Fashion marketing in emerging economies : an introduction
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 3-20)
.
2023
Persistent link: https://www.econbiz.de/10013543042
Saved in:
10
Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
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