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language:"eng"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Theorie"
~type_genre:"Glossar enthalten"
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Markenartikel
SME
Theorie
Marketing
102
Marketingmanagement
48
Marketing management
47
Theory
34
Marketing theory
18
Marketingtheorie
18
USA
18
United States
18
Market research
9
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9
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8
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8
Internationales Marketing
8
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8
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6
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6
E-commerce
5
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5
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5
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5
Welt
4
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4
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3
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3
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3
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2
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2
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2
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2
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556
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556
Graue Literatur
139
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139
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120
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119
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119
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115
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94
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93
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89
Sammelwerk
89
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69
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42
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34
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26
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24
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23
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23
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19
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16
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16
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13
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12
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8
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8
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8
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7
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6
Fallstudiensammlung
6
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6
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6
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5
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5
CD-ROM, DVD
4
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14
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Hair, Joseph F.
5
Lamb, Charles W.
5
McDaniel, Carl D.
5
Kotler, Philip
4
McCarthy, Edmund Jerome
4
Perreault, William D.
4
Armstrong, Gary
3
Cannon, Joseph P.
3
Solomon, Michael R.
3
Stuart, Elnora W.
3
Assael, Henry
2
Boone, Louis E.
2
Ferrell, Odies C.
2
Kurtz, David L.
2
Marshall, Greg W.
2
Pride, William M.
2
Aaker, David A.
1
Basteri, Cynthia Gendall
1
Bearden, William O.
1
Berkowitz, Eric N.
1
Clark, Brenda
1
Cohen, William A.
1
D'Amico, Michael
1
Day, George S.
1
Diamond, Jay
1
Duncan, Tom
1
Etzel, Michael J.
1
Etzel, Michael James
1
Haas, Robert W.
1
Husted, Stewart W.
1
Ingram, Thomas N.
1
Keegan, Warren J.
1
Keller, Kevin Lane
1
Kumar, V.
1
LaForge, Raymond W.
1
Lowry, James R.
1
Moriarty, Sandra E.
1
Olson, Jerry C.
1
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1
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McGraw-Hill/Irwin series in marketing
1
The Dryden Press series in marketing
1
The Kent series in marketing
1
The Prentice Hall series in marketing
1
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ECONIS (ZBW)
34
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1
Marketing essentials
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2012
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946
Saved in:
2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
3
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
4
Marketing dynamics
Clark, Brenda
;
Sobel, Jennie
;
Basteri, Cynthia Gendall
-
2010
-
2. ed
Persistent link: https://www.econbiz.de/10003798603
Saved in:
5
Marketing : real people, real choices
Solomon, Michael R.
;
Marshall, Greg W.
;
Stuart, Elnora W.
-
2009
-
6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003747671
Saved in:
6
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
7
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
8
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
Saved in:
9
Marketing : real people, real choices
Solomon, Michael R.
;
Marshall, Greg W.
;
Stuart, Elnora W.
-
2008
-
5. ed. International ed.
Persistent link: https://www.econbiz.de/10003375181
Saved in:
10
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
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