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language:"hun"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Brand image"
~subject:"Marktforschung"
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Search: subject_exact:"Consumer research"
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Brand image
Marktforschung
Consumer behaviour
452
Konsumentenverhalten
452
Advertising effects
98
Werbewirkung
98
Brand management
80
Markenführung
80
Advertising
77
Werbung
77
Markenimage
67
Internet marketing
49
Online-Marketing
49
Social Web
46
Social web
46
Brand
38
Beziehungsmarketing
37
Markenartikel
37
Relationship marketing
37
Großbritannien
29
United Kingdom
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Marketing management
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Marketingmanagement
26
Emotion
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Viral marketing
25
Virales Marketing
25
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Cognition
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Personality psychology
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Persönlichkeitspsychologie
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Market research
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Umweltbewusstsein
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Product Placement
18
Product placement
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Dens, Nathalie
4
Pelsmacker, Patrick de
4
Arsel, Zeynep
2
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Broderick, Amanda J.
2
Choi, Yung Kyun
2
Knoll, Johannes
2
Ko, Eunju
2
Martin, Drew
2
Matthes, Jörg
2
Smit, Edith G.
2
Wells, Victoria
2
Arnould, Eric J.
1
Baek, Tae Hyun
1
Banister, Emma N.
1
Baron, Andrew Scott
1
Belk, Russell W.
1
Beverland, Michael B.
1
Bhandari, Manu
1
Bidmon, Sonja
1
Biswas, Abhijit
1
Bogomolova, Svetlana
1
Breitsohl, Jan Christian
1
Brownlie, Douglas
1
Buijzen, Moniek
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Caldwell, Marylouise
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1
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Collinger, Tom
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1
Cuneo, Andres
1
Dall'Olmo Riley, Francesca
1
Dawes, John G.
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International journal of advertising : the quarterly review of marketing communications
Journal of marketing management : MM
Journal of business research : JBR
396
The journal of product & brand management
242
Journal of retailing and consumer services
236
The journal of brand management : an international journal
220
Psychology & marketing
109
Asia Pacific journal of marketing and logistics
91
Journal of marketing research : JMR
88
European journal of marketing : EJM
79
Journal of marketing communications
76
Journal of international consumer marketing
73
International journal of hospitality management
63
Marketing letters : a journal of research in marketing
63
The journal of consumer marketing
60
Journal of strategic marketing
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Journal of global marketing
56
International journal of consumer studies
55
International marketing review
55
Marketing intelligence & planning
55
Qualitative market research : an international journal
54
Cogent business & management
52
Journal of fashion marketing and management
51
Journal of the Academy of Marketing Science
51
Journal of marketing
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of promotion management : innovations in planning and applied research
44
Journal of Islamic marketing
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of travel and tourism marketing
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of market research : JMRS ; the journal of the Market Research Society
39
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
38
European journal of marketing
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
34
International journal of market research
33
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ECONIS (ZBW)
87
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87
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1
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
2
Reframing gender and feminist knowledge construction in marketing and consumer research : missing feminisms and the case of men and masculinities
Hearn, Jeff
;
Hein, Wendy
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1626-1651
Persistent link: https://www.econbiz.de/10011407818
Saved in:
3
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
4
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
5
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
6
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
7
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
8
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.
;
Sparks, Johnny V.
;
Zimbres, Thais M.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
Saved in:
9
Temporal duration and attribution process of cause-related marketing : moderating roles of self-construal and product involvement
Youn, Seounmi
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 217-235
Persistent link: https://www.econbiz.de/10011859280
Saved in:
10
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
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