//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"hun"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International marketing review"
~isPartOf:"Journal of advertising research"
~language:"eng"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market-orientated perspective"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Marketing management
117
Marketingmanagement
117
Consumer behaviour
26
International marketing
26
Internet marketing
26
Konsumentenverhalten
26
Online-Marketing
26
Internationales Marketing
25
Social Web
19
Social web
19
Brand management
18
Markenführung
18
Advertising effects
17
Multinationales Unternehmen
17
Transnational corporation
17
Werbewirkung
17
Firm performance
16
Unternehmenserfolg
16
USA
14
United States
14
Advertising
13
Werbung
13
International market entry
11
Internationaler Markteintritt
11
Beziehungsmarketing
10
Brand image
10
Markenimage
10
Relationship marketing
10
Emerging economies
9
Schwellenländer
9
Communication
7
Competitive advantage
7
KMU
7
Kommunikation
7
SME
7
Social network
7
Soziales Netzwerk
7
Strategic management
7
Strategisches Management
7
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
7
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatzsammlung
1
Language
All
Hungarian
English
Author
All
Mitręga, Maciej
2
Pfajfar, Gregor
2
Shoham, Aviv
2
Abimbola, Temi
1
Chatterjee, Sheshadri
1
Chaudhary, Harish
1
Chaudhuri, Ranjan
1
Gao, Gerald Yong
1
Ju, Min
1
Kocak, Akin
1
LaPointe, Pat
1
Rubinson, Joel
1
Sota, Shikha
1
Vrontis, Demetris
1
Yadav, Nidhi
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
International marketing review
Journal of advertising research
Journal of business research : JBR
56
Industrial marketing management : the international journal for industrial and high-tech firms
51
SpringerLink / Bücher
23
European journal of marketing : EJM
22
Journal of marketing management : MM
21
Journal of strategic marketing
20
Journal of marketing
18
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of the Academy of Marketing Science
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
Springer eBook Collection
11
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of marketing communications
9
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Cogent business & management
8
Journal of Islamic marketing
8
Journal of macromarketing
8
Springer eBook Collection / Business and Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
7
International journal of wine business research : IJWBR
7
Journal of business ethics : JOBE
7
Series / American Marketing Association
7
EBSCOhost eBook Collection
6
Journal of business strategy
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Review of marketing research
6
The Irwin series in marketing
6
AMA educators' proceedings
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
3
Special issue: International dynamic marketing capabilities
Pfajfar, Gregor
(
ed.
);
Mitręga, Maciej
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014524763
Saved in:
4
Applications of virtual reality in marketing (2000-2020) : a 4C marketing-mix based review and future research agenda
Yadav, Nidhi
;
Sota, Shikha
;
Chaudhary, Harish
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 121-147
Persistent link: https://www.econbiz.de/10014318248
Saved in:
5
Performance implication of exploration and exploitation in foreign markets : the role of marketing capability and operation flexibility
Ju, Min
;
Gao, Gerald Yong
- In:
International marketing review
39
(
2022
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10013396331
Saved in:
6
Measuring Facebook's impact on marketing : the proverbial hits the fans
LaPointe, Pat
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 286-287
Persistent link: https://www.econbiz.de/10009663652
Saved in:
7
The effects of entrepreneurial marketing on born global performance
Kocak, Akin
;
Abimbola, Temi
- In:
International marketing review
26
(
2009
)
4/5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10009523110
Saved in:
8
Editorial: Marketing in the era of long-tail media
Rubinson, Joel
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 301-302
Persistent link: https://www.econbiz.de/10003768711
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->