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language:"hun"
~language:"eng"
~person:"Phau, Ian"
~person:"Rajagopal"
~subject:"Brand extension"
~subject:"Mexico"
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Brand extension
Mexico
Consumer behaviour
133
Konsumentenverhalten
133
Brand management
41
Markenführung
41
Brand image
36
Markenimage
36
Luxury goods
31
Luxusgüter
31
Brand
27
Markenartikel
27
Mexiko
22
Emotion
17
Australia
14
Australien
14
Einzelhandel
13
Retail trade
13
Beziehungsmarketing
10
Relationship marketing
10
Designation of origin
9
Herkunftsbezeichnung
9
Advertising effects
8
Product counterfeiting
8
Produktpiraterie
8
Werbewirkung
8
Jugendliche
7
Sales promotion
7
Verkaufsförderung
7
Youth
7
Fashion
6
Markentransfer
6
Marketing management
6
Marketingmanagement
6
Mode
6
Advertising
5
Cognition
5
Holiday behaviour
5
Kognition
5
Luxury brands
5
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6
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Article
28
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26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
2
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2
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Hungarian
English
Author
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Phau, Ian
Rajagopal
De Giorgi, Giacomo
8
Jayachandran, Seema
8
Boisvert, Jean
7
Cunha, Jesse M.
7
González-Navarro, Marco
7
Castaño, Raquel
6
Keller, Kevin Lane
6
Faber, Benjamin
5
Felix, Reto
5
Milberg, Sandra J.
5
Atkin, David
4
Centeno, Edgar
4
Monga, Alokparna Basu
4
Park, C. Whan
4
Reyes-Mercado, Pável
4
Sattler, Henrik
4
Seira, Enrique
4
Völckner, Franziska
4
Angelucci, Manuela
3
Bei, Lien-ti
3
Dawes, John
3
Dhar, Ravi
3
Dwivedi, Abhishek
3
Gertler, Paul J.
3
Goodstein, Ronald Charles
3
Grogger, Jeff
3
Grogger, Jeffrey
3
Gürhan-Canli, Zeynep
3
Hastings, Justine S.
3
Hem, Leif E.
3
Hernandez, Monica D.
3
John, Deborah Roedder
3
Joshi, Richa
3
Kim, Kyeongheui
3
Liu, Xin
3
Maheswaran, Durairaj
3
Mathur, Pragya
3
McKenzie, David J.
3
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Published in...
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International journal of business innovation and research
4
International journal of business excellence
3
International journal of business competition and growth : IJBCG
2
Journal of international consumer marketing
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Dexterity in global business : a cross-dimensional analysis
1
International journal of business excellence : IJBEX
1
International journal of emerging markets
1
International journal of management practice : IJMP
1
International journal of productivity and quality management : IJPQM
1
International journal of retail & distribution management
1
International journal of services and operations management : IJSOM
1
Journal of food products marketing
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
28
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1
Inferiority feeling and conspicuous buying behaviour : analysing quality of life concerns among consumers in Mexico
Rajagopal
- In:
International journal of productivity and quality …
35
(
2022
)
2
,
pp. 171-192
Persistent link: https://www.econbiz.de/10013093198
Saved in:
2
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
3
Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal
- In:
International journal of business excellence : IJBEX
21
(
2020
)
1
,
pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
Saved in:
4
Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of services and operations …
35
(
2020
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10012178614
Saved in:
5
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
6
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
7
Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
Saved in:
8
Dynamics of disruptive innovations in outperforming global brands : a study in Mexico
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business excellence
11
(
2017
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011710578
Saved in:
9
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
10
Research framework for analysing consumerism in Mexico towards renewable energy products
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business innovation and research
9
(
2015
)
4
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011545384
Saved in:
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