//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"swe"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkonzeption"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
151
Marketingmanagement
151
Consumer behaviour
35
Konsumentenverhalten
35
Marketing
26
Brand management
19
Markenführung
19
Marketing theory
17
Marketingtheorie
17
Beziehungsmarketing
16
Relationship marketing
16
Brand image
12
Markenimage
12
USA
12
United States
12
Internet marketing
11
Online-Marketing
11
marketing strategy
10
Großbritannien
9
United Kingdom
9
Customer value
8
Firm performance
8
Kundenwert
8
Unternehmenserfolg
8
Advertising
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Nachhaltige Entwicklung
7
Social Web
7
Social web
7
Sustainable development
7
Werbung
7
Lieferantenmanagement
6
Supplier relationship management
6
Viral marketing
6
Virales Marketing
6
Advertising effects
5
B-to-B-Marketing
5
Betriebliche Wertschöpfung
5
Business-to-business marketing
5
more ...
less ...
Online availability
All
Undetermined
38
Type of publication
All
Article
143
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
151
Aufsatz in Zeitschrift
151
Collection of articles of several authors
7
Sammelwerk
7
Case study
5
Fallstudie
5
Conference paper
2
Conference proceedings
2
Konferenzbeitrag
2
Konferenzschrift
2
Aufsatzsammlung
1
Festschrift
1
more ...
less ...
Language
All
Swedish
English
Author
All
Hunt, Shelby D.
4
Kim, Kyung Hoon
3
Ko, Eunju
3
Tadajewski, Mark
3
Aitken, Robert
2
Baxter, Ian
2
Butler, Patrick
2
Collins, Neil
2
Dibb, Sally
2
Doherty, Anne Marie
2
Hewer, Paul
2
Jaworski, Bernard J.
2
Johnson, Lester W.
2
Kim, Sang Jin
2
Lang, John T.
2
O'Cass, Aron
2
O'Gorman, Kevin
2
Panigyrakis, George
2
Polonsky, Michael J.
2
Ramaseshan, B.
2
Ryals, Lynette
2
Ryan, Annmarie
2
Smith Maguire, Jennifer
2
Taheri, Babak
2
Varadarajan, Rajan
2
Watson, David J.
2
White, Lesley
2
Wilkie, Dean C. H.
2
Aleti, Torgeir
1
Antioco, Michael D. J.
1
Araujo, Luis
1
Armstrong Soule, Catherine A.
1
Armstrong, Kate
1
Aspara, Jaakko
1
Avila, Ramon A.
1
Baeza, Julia
1
Baldauf, Artur
1
Balmer, John M. T.
1
Barnes, Stuart J.
1
Bates, Ken
1
more ...
less ...
Institution
All
Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of marketing management : MM
Journal of business research : JBR
318
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
183
European journal of marketing : EJM
129
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
SpringerLink / Bücher
52
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Journal of marketing research : JMR
41
Springer eBook Collection
41
International journal of technology marketing : IJTMkt
40
The journal of product & brand management
40
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
Harvard business review : HBR
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of business-to-business marketing
30
Journal of retailing
30
Marketing theory
30
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
29
International journal of internet marketing and advertising : IJIMA
29
International review on public and non-profit marketing
29
more ...
less ...
Source
All
ECONIS (ZBW)
151
Showing
1
-
10
of
151
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
2
Managing eWOM for hotel performance
Mathews, Shane
;
Prentice, Catherine
;
Tsou, Alice
; …
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
3
,
pp. 331-350
Persistent link: https://www.econbiz.de/10013326459
Saved in:
3
Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
Saved in:
4
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
5
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
6
The conceptual contributions of Shelby D. Hunt : foundations for advancing the marketing discipline
Madhavaram, Sreedhar
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 234-254
Persistent link: https://www.econbiz.de/10012497122
Saved in:
7
Fit in cause-related marketing : an integrative retrospective
Pracejus, John W.
;
Deng, Qian
;
Olsen, G. Douglas
; …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10012257932
Saved in:
8
Sustainability challenges in marketing, sales, and other business practices : introduction to a Journal of Global Scholars of Marketing Science special issue
Borders, Aberdeen Leila
;
Lester, Deborah H.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10012257939
Saved in:
9
Sustainability, social marketing, veterinarians and United States veterans
Bonaparte, Yvette Lynne
;
White, Sharon D.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 240-251
Persistent link: https://www.econbiz.de/10012257942
Saved in:
10
Gender differences in marketer and non-marketer-dominated sources of sustainable health and wellness information
Costanzo, Paul J.
;
Costanzo, Cynthia P.
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 42-50
Persistent link: https://www.econbiz.de/10012257881
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->