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person:"Black, Iain R."
~person:"Cho, Chang-Hoan"
~person:"Coleman, Renita"
~person:"Wilson, Rick T."
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Außenwerbung
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Black, Iain R.
Cho, Chang-Hoan
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Wilson, Rick T.
Sander, Matthias
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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1
Out-of-home advertising : a systematic review and research agenda
Wilson, Rick T.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 279-299
Persistent link: https://www.econbiz.de/10014233833
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2
An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
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3
The role of location and visual saliency in capturing attention to outdoor advertising
Wilson, Rick T.
;
Casper, Jeff
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 259-273
Persistent link: https://www.econbiz.de/10011595664
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4
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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5
Effects of outdoor advertising : does location matter?
Wilson, Rick T.
;
Till, Brian
- In:
Psychology & marketing
28
(
2011
)
9
,
pp. 909-933
Persistent link: https://www.econbiz.de/10009299415
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6
Fly-posting : an exploration of a "controversial" medium
Black, Iain R.
;
Nevill, Iain
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 209-226
Persistent link: https://www.econbiz.de/10003897658
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7
Outdoor advertising recall : a comparison of newer technology and traditional billboards
Osborne, Anne C.
;
Coleman, Renita
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10003770176
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