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person:"Bornemeyer, Claudia"
~person:"Alexander, Andrew"
~person:"Kavaratzis, Mihalis"
~type_genre:"Article in journal"
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City marketing
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5
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4
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Tourismusmarketing
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Bornemeyer, Claudia
Alexander, Andrew
Kavaratzis, Mihalis
Merrilees, Bill
4
Miller, Dale
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Berger, Ron
3
Campelo, Adriana
3
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Herstein, Ram
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Der Städtetag : Zeitschrift für kommunale Politik und Praxis
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing theory
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
The elusive destination brand and the ATLAS wheel of place brand management
Kavaratzis, Mihalis
;
Hatch, Mary Jo
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10012425161
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2
Augmenting the urban place brand : on the relationship between markets and town and city centres
Alexander, Andrew
;
Teller, Christoph
;
Wood, Steve
- In:
Journal of business research : JBR
116
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012257665
Saved in:
3
The dynamics of place brands : an identity-based approach to place branding theory
Kavaratzis, Mihalis
;
Hatch, Mary Jo
- In:
Marketing theory
13
(
2012
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10009740420
Saved in:
4
Beyond the logo : brand management for cities
Ashworth, Gregory J.
;
Kavaratzis, Mihalis
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 520-531
Persistent link: https://www.econbiz.de/10003881155
Saved in:
5
Auch kleine Städte machen erfolgreiches Marketing : Studie der Universität Bielefeld
Decker, Reinhold
;
Bornemeyer, Claudia
- In:
Der Städtetag : Zeitschrift für kommunale Politik und …
54
(
2001
)
11
,
pp. 40-42
Persistent link: https://www.econbiz.de/10001649168
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