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person:"Breidbach, Christoph F."
~person:"Gummerus, Johanna"
~person:"Pfisterer, Lucas"
~subject:"Consulting"
~subject:"Relationship marketing"
~subject:"SD-logic"
~subject:"Umwelt"
~subject:"Value creation"
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Service-Dominant Logic
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9
Betriebliche Wertschöpfung
7
Customer integration
6
Customer value
6
Kundenintegration
6
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6
Marketing theory
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Marketingtheorie
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Breidbach, Christoph F.
Gummerus, Johanna
Pfisterer, Lucas
Vargo, Stephen L.
22
Lusch, Robert F.
16
Edvardsson, Bo
10
Akaka, Melissa Archpru
6
Grönroos, Christian
6
Hollebeek, Linda D.
5
Hughes, Tim
5
Corsaro, Daniela
4
Drengner, Jan
4
Hilton, Toni
4
Horbel, Chris
4
Löbler, Helge
4
Ng, Irene
4
Ranjan, Kumar Rakesh
4
Skålén, Per
4
Tronvoll, Bård
4
Woratschek, Herbert
4
Alexander Joseph Ibnu Wibowo
3
Alves, Helena
3
Baglieri, Enzo
3
Balaji, M. S.
3
Blaschke, Michael
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Brodie, Roderick J.
3
Busser, James A.
3
Dahl, Andrew J.
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Frow, Pennie
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Helkkula, Anu
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Jaakkola, Elina
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Jacob, Frank
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Kaartemo, Valtteri
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Karpen, Ingo O.
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Kowalkowski, Christian
3
Kuusela, Hannu
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Parida, Vinit
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Payne, Adrian
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Managing service quality : MSQ ; an international journal
2
Marketing theory
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
1
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ECONIS (ZBW)
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1
Value creation in usage processes : investigating the micro-foundations of "value-in-use"
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
3
,
pp. 31-42
Persistent link: https://www.econbiz.de/10011913387
Saved in:
2
Technology-enabled value co-creation : an empirical analysis of actors, resources, and practices
Breidbach, Christoph F.
;
Maglio, Paul P.
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 73-85
Persistent link: https://www.econbiz.de/10011531232
Saved in:
3
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
4
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing theory
15
(
2015
)
3
,
pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
Saved in:
5
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
6
Die Bedeutung von Nutzungsprozessen für den Service Value
Roth, Stefan
;
Pfisterer, Lucas
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 223-243)
.
2014
Persistent link: https://www.econbiz.de/10010359513
Saved in:
7
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
8
Value creation processes and value outcomes in marketing theory : strangers or siblings?
Gummerus, Johanna
- In:
Marketing theory
13
(
2012
)
1
,
pp. 19-46
Persistent link: https://www.econbiz.de/10009740432
Saved in:
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