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person:"Breidbach, Christoph F."
~person:"Vargo, Stephen L."
~subject:"Beziehungsmarketing"
~subject:"Digital platform"
~subject:"SD-logic"
~subject:"Umwelt"
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Search: subject_exact:"S-d logic"
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Beziehungsmarketing
Digital platform
SD-logic
Umwelt
Service-Dominant Logic
50
Service-dominant logic
50
Marketing theory
24
Marketingtheorie
24
Betriebliche Wertschöpfung
17
Value creation
17
Relationship marketing
11
Dienstleistung
9
Customer integration
8
Dienstleistungsmarketing
8
Kundenintegration
8
Services
8
Services marketing
8
Institutional economics
7
Institutionenökonomik
7
Institutions
7
Marketing management
5
Marketingmanagement
5
S-D logic
5
Theory
5
Business network
4
Ecosystems
4
Innovation
4
Unternehmensnetzwerk
4
Product
3
Produkt
3
Service ecosystems
3
Strategisches Management
3
Theorie
3
Value co-creation
3
service-dominant logic
3
Absatz
2
B-to-B-Marketing
2
Business-to-business marketing
2
Co-creation
2
Competitive advantage
2
Complex systems
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Consumer behaviour
2
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English
13
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Breidbach, Christoph F.
Vargo, Stephen L.
Lusch, Robert F.
8
Hollebeek, Linda D.
5
Baglieri, Enzo
3
Brodie, Roderick J.
3
Busser, James A.
3
Drengner, Jan
3
Edvardsson, Bo
3
Grönroos, Christian
3
Horbel, Chris
3
Shulga, Lenna V.
3
Aarikka-Stenroos, Leena
2
Akaka, Melissa Archpru
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Bai, Billy
2
Cassia, Fabio
2
Chan, Eric S. W.
2
Chathoth, Prakash K.
2
Corsaro, Daniela
2
Dai, Hua
2
Fehrer, Julia
2
Furrer, Olivier
2
Gummerus, Johanna
2
Harrington, Robert J.
2
Hu, Tao
2
Hughes, Tim
2
Jaakkola, Elina
2
Jahn, Steffen
2
Karpen, Ingo O.
2
Katsifaraki, Georgia D.
2
Komulainen, Hanna
2
Kuusela, Hannu
2
Lappalainen, Inka
2
Le Nguyen Hau
2
Line, Nathaniel D.
2
Makkonen, Hannu
2
Mason, Chris
2
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Journal of business market management : jbm
2
Journal of the Academy of Marketing Science
2
Handbook of strategic e-business management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of physical distribution & logistics management : IJPD & LM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Managing service quality : MSQ ; an international journal
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The journal of business & industrial marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
13
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1
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
2
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
3
Technology-enabled value co-creation : an empirical analysis of actors, resources, and practices
Breidbach, Christoph F.
;
Maglio, Paul P.
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 73-85
Persistent link: https://www.econbiz.de/10011531232
Saved in:
4
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
5
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
6
Rethinking social CRM design : a service-dominant logic perspective
Chen, Hong-mei
;
Vargo, Stephen L.
- In:
Handbook of strategic e-business management
,
(pp. 767-784)
.
2014
Persistent link: https://www.econbiz.de/10010234603
Saved in:
7
The supply chain management of shopper marketing as viewed through a service ecosystem lens
Flint, Daniel John
;
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
International journal of physical distribution & …
44
(
2014
)
1/2
,
pp. 23-38
Persistent link: https://www.econbiz.de/10010259597
Saved in:
8
Special issue on relationship and service-dominant logic
Vargo, Stephen L.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008758126
Saved in:
9
"Relationship" in transition : an introduction to the special issue on relationship and service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of business market management : jbm
4
(
2010
)
4
,
pp. 167-168
Persistent link: https://www.econbiz.de/10008758138
Saved in:
10
The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.
;
He, Yi
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
Saved in:
1
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