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person:"Brennan, Ross"
~person:"Honeycutt, Earl D."
~person:"Kliche, Mario"
~person:"Lichtenthal, J. David"
~subject:"Marketing"
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Marketing
B-to-B-Marketing
26
Business-to-business marketing
26
Lieferantenmanagement
12
Supplier relationship management
12
Business-to-Business-Marketing
8
USA
6
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Marketingmanagement
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Brennan, Ross
Honeycutt, Earl D.
Kliche, Mario
Lichtenthal, J. David
Di Benedetto, C. Anthony
6
Lindgreen, Adam
6
Backhaus, Klaus
5
Kleinaltenkamp, Michael
5
Alexander, Ralph S.
4
Cross, James S.
4
Hofmaier, Richard
4
Andersson, Per
3
Chisnall, Peter M.
3
Hill, Richard M.
3
Hutt, Michael D.
3
Lim, Weng Marc
3
Möller, K. E. Kristian
3
Rosenqvist, Christopher
3
Weiber, Rolf
3
Wilson, David T.
3
Andersen, Poul Houman
2
Bhalla, Gaurav
2
Binckebanck, Lars
2
Cravens, David W.
2
Czech-Winkelmann, Susanne
2
Doerr, John E.
2
Geersbro, Jens
2
Geiger, Ingmar
2
Geile, Andrea
2
Grave, Klaus-Peter
2
Grewal, Rajdeep
2
Halinen, Aino
2
Hüttner, Manfred
2
Jacob, Frank
2
Keränen, Joona
2
Kim, Namwoon
2
Kragh, Hanne
2
LaPlaca, Peter J.
2
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Journal of business-to-business marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
1
Neue betriebswirtschaftliche Forschung : Nbf
1
The SAGE handbook of marketing ethics
1
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ECONIS (ZBW)
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1
Business-to-business (industrial) marketing ethics
Brennan, Ross
- In:
The SAGE handbook of marketing ethics
,
(pp. 238-247)
.
2021
Persistent link: https://www.econbiz.de/10012306064
Saved in:
2
Journal positioning meta-issues as evolving contexts : organizational marketing at the crossroads
Lichtenthal, J. David
;
Tzempelikos, Nektarios
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 40-52
Persistent link: https://www.econbiz.de/10011822284
Saved in:
3
Preliminary investigation of entertainment strategies involving alcohol : implications for professional sales education and training in business markets
Rodriguez, Michael
;
Honeycutt, Earl D.
;
Ragland, Charles
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10011432738
Saved in:
4
The essence of business marketing theory, research, and tactics : contributions from the Journal of Business-to-Business Marketing
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
; …
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 91-179
Persistent link: https://www.econbiz.de/10003814676
Saved in:
5
Response to : "The Journal of Business-to-Business Marketing comes of age"
Honeycutt, Earl D.
;
Thelen, Shawn T.
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 198-203
Persistent link: https://www.econbiz.de/10003814686
Saved in:
6
Commentary on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
7
Business-to-business marketing
Brennan, Ross
;
Canning, Louise
;
McDowell, Raymond
-
2006
Persistent link: https://www.econbiz.de/10003371678
Saved in:
8
Industrielles Innovationsmarketing : eine ganzheitliche Perspektive
Kliche, Mario
-
1991
Persistent link: https://www.econbiz.de/10000088144
Saved in:
9
Innovationsmarketing : Markterschliessung für Systeme der Bürokommunikation und Fertigungsautomation
Strothmann, Karl-Heinz
-
1989
Persistent link: https://www.econbiz.de/10014271067
Saved in:
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