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person:"Brennan, Ross"
~person:"Kliche, Mario"
~person:"Lichtenthal, J. David"
~subject:"Marketing"
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Brennan, Ross
Kliche, Mario
Lichtenthal, J. David
Di Benedetto, C. Anthony
6
Lindgreen, Adam
6
Backhaus, Klaus
5
Kleinaltenkamp, Michael
5
Alexander, Ralph S.
4
Cross, James S.
4
Hofmaier, Richard
4
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3
Chisnall, Peter M.
3
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3
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3
Lim, Weng Marc
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Möller, K. E. Kristian
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3
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3
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3
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Halinen, Aino
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Hüttner, Manfred
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Keränen, Joona
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Kim, Namwoon
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Kragh, Hanne
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Journal of business-to-business marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Neue betriebswirtschaftliche Forschung : Nbf
1
The SAGE handbook of marketing ethics
1
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1
Business-to-business (industrial) marketing ethics
Brennan, Ross
- In:
The SAGE handbook of marketing ethics
,
(pp. 238-247)
.
2021
Persistent link: https://www.econbiz.de/10012306064
Saved in:
2
Journal positioning meta-issues as evolving contexts : organizational marketing at the crossroads
Lichtenthal, J. David
;
Tzempelikos, Nektarios
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 40-52
Persistent link: https://www.econbiz.de/10011822284
Saved in:
3
The essence of business marketing theory, research, and tactics : contributions from the Journal of Business-to-Business Marketing
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
; …
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 91-179
Persistent link: https://www.econbiz.de/10003814676
Saved in:
4
Commentary on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
5
Business-to-business marketing
Brennan, Ross
;
Canning, Louise
;
McDowell, Raymond
-
2006
Persistent link: https://www.econbiz.de/10003371678
Saved in:
6
Industrielles Innovationsmarketing : eine ganzheitliche Perspektive
Kliche, Mario
-
1991
Persistent link: https://www.econbiz.de/10000088144
Saved in:
7
Innovationsmarketing : Markterschliessung für Systeme der Bürokommunikation und Fertigungsautomation
Strothmann, Karl-Heinz
-
1989
Persistent link: https://www.econbiz.de/10014271067
Saved in:
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