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person:"Brettel, Malte"
~person:"Almeida, Marcos Inácio Severo de"
~person:"Chatwin, Chris"
~person:"Lindgreen, Adam"
~subject:"E-commerce"
~type_genre:"Aufsatz in Zeitschrift"
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Brettel, Malte
Almeida, Marcos Inácio Severo de
Chatwin, Chris
Lindgreen, Adam
Pei, Zhi
3
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Yan, Ruiliang
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The journal of gambling business and economics
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European management journal
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
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2
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
3
Understanding Chinese gamblers' adoption of online casinos based on e-marketing mix model
Sam, Kin Meng
;
Chatwin, Chris
- In:
The journal of gambling business and economics
12
(
2018
)
2
,
pp. 67-87
Persistent link: https://www.econbiz.de/10012320615
Saved in:
4
Chinese gamblers' perceptions of e-marketing mix elements for online casinos
Sam, Kin Meng
;
Chatwin, Chris
- In:
The journal of gambling business and economics
9
(
2015
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10011346852
Saved in:
5
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
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