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person:"Brettel, Malte"
~person:"Almeida, Marcos Inácio Severo de"
~person:"Duscha, Andreas"
~person:"Lindgreen, Adam"
~subject:"E-commerce"
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E-commerce
Marketingmanagement
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Marketing management
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Brettel, Malte
Almeida, Marcos Inácio Severo de
Duscha, Andreas
Lindgreen, Adam
Yadav, Manjit S.
5
Chaffey, Dave
4
Clement, Michel
4
Frost, Raymond
4
Strauss, Judy
4
Bauer, Hans H.
3
Dennis, Charles
3
Friedman, Daniel
3
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Hudetz, Kai
3
Kirchgeorg, Manfred
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Pei, Zhi
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Ratten, Vanessa
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Ruyter, Ko de
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Singh, Nirvikar
3
Wilke, Kai
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Yan, Ruiliang
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Ausgewählte Studien des ECC-Handel
1
Business horizons
1
E-Commerce im Handel : Status quo und Perspektiven
1
European management journal
1
Gabler Edition Wissenschaft / Entrepreneurship
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
6
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1
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
2
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
3
Marketing-Controlling junger Wachstumsunternehmen : eine Fallstudienanalyse mit Internet-Unternehmen
Wufka, Carolin Sylvia
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480574
Saved in:
4
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
5
Kundenbindung über das Internet
Wilke, Kai
;
Duscha, Andreas
;
Hudetz, Kai
- In:
E-Commerce im Handel : Status quo und Perspektiven
,
(pp. 101-133)
.
2005
Persistent link: https://www.econbiz.de/10002721063
Saved in:
6
Kundenbindung über das Internet : Ergebnisse einer empirischen Studie
Hudetz, Kai
;
Duscha, Andreas
;
Wilke, Kai
-
2004
Persistent link: https://www.econbiz.de/10001962025
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