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person:"Brettel, Malte"
~person:"Almeida, Marcos Inácio Severo de"
~person:"Li, Xiaoling"
~person:"Lindgreen, Adam"
~subject:"E-commerce"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketing management"
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E-commerce
Marketing management
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United States
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Lieferantenmanagement
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Business start-up
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Brettel, Malte
Almeida, Marcos Inácio Severo de
Li, Xiaoling
Lindgreen, Adam
Pei, Zhi
3
Yadav, Manjit S.
3
Yan, Ruiliang
3
Bijmolt, Tammo H. A.
2
Carlson, Jamie
2
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2
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Hammer, Claudia
2
Karambut, Fermico
2
Liang, Chiung-ju
2
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2
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2
Ruyter, Ko de
2
Sam, Kin Meng
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Schumann, Jan Hendrik
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Al Khasawneh, Mohammad Hamdi
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Alam, Mohammad Zulfeequar
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Albers, Sönke
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International journal of networking and virtual organisations : IJNVO
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
5
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1
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
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2
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
3
An investigation on incentive strategies in community building in business-to-business electronic markets
Li, Xiaoling
;
Li, Xinjian
;
Wang, Rui
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 261-272
Persistent link: https://www.econbiz.de/10011956310
Saved in:
4
Incentive strategies in user community of online trading platform : bilateral market uncertainty perspective
Chen, Zhihao
;
Li, Xueni
;
Li, Xiaoling
- In:
International journal of networking and virtual …
12
(
2013
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10009721946
Saved in:
5
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
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