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person:"Brettel, Malte"
~person:"Almeida, Marcos Inácio Severo de"
~person:"Lindgreen, Adam"
~person:"Yan, Ruiliang"
~subject:"E-commerce"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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E-commerce
Marketingmanagement
49
Marketing management
48
B-to-B-Marketing
11
Business-to-business marketing
11
Distribution channel
9
Vertriebsweg
9
Electronic Commerce
7
Firm performance
7
Marketing
7
Marketing strategy
7
USA
6
United States
6
Unternehmenserfolg
6
Advertising
5
Consumer behaviour
5
Deutschland
5
Germany
5
Internet marketing
5
Konsumentenverhalten
5
Lieferantenmanagement
5
Marketing strategies
5
Online-Marketing
5
Supplier relationship management
5
Werbung
5
Business start-up
4
Game theory
4
Market research
4
Marktforschung
4
Online retailing
4
Online-Handel
4
Preismanagement
4
Pricing strategy
4
Spieltheorie
4
Unternehmensgründung
4
Beschaffung
3
Brand management
3
Channel coordination
3
Coordination
3
Einzelhandel
3
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Fallstudie
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Brettel, Malte
Almeida, Marcos Inácio Severo de
Lindgreen, Adam
Yan, Ruiliang
Pei, Zhi
3
Yadav, Manjit S.
3
Bijmolt, Tammo H. A.
2
Carlson, Jamie
2
Chatwin, Chris
2
Chen, Hui-ju
2
Clement, Michel
2
Gierl, Heribert
2
Hammer, Claudia
2
Karambut, Fermico
2
Li, Xiaoling
2
Liang, Chiung-ju
2
Martínez-López, Francisco J.
2
Rowley, Jennifer
2
Ruyter, Ko de
2
Sam, Kin Meng
2
Schumann, Jan Hendrik
2
Varadarajan, Rajan
2
Verhoef, Peter C.
2
Viljoen, Kim
2
Voola, Ranjit
2
Weinstein, Art T.
2
Wirtz, Bernd W.
2
Abu Bakar, Abdul Rahim
1
Agarwal, Amit
1
Agnihotri, M. Anushree
1
Agnihotri, Raj
1
Ahlfors, Ulla-Riitta
1
Ahmed, Zafar U.
1
Ahuja, Yukti
1
Akçura, M. Tolga
1
Al Khasawneh, Mohammad Hamdi
1
Al-Adwan, Ahmad Samed
1
Al-Madadha, Amro
1
Alam, Mohammad Zulfeequar
1
Albers, Sönke
1
Alegria, Christopher
1
Almario, Alyannah Ysabel V.
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Business horizons
1
European management journal
1
Gabler Edition Wissenschaft / Entrepreneurship
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
7
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1
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
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2
Which one is more valuable in coordinating the online and offline distribution? : service support or online price coordination
Pei, Zhi
;
Yan, Ruiliang
;
Ghose, Sanjoy
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 150-159
Persistent link: https://www.econbiz.de/10012285147
Saved in:
3
Cooperative behavior and information sharing in the e-commerce age
Pei, Zhi
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011990709
Saved in:
4
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
5
Do channel members value the multiple-cooperation strategy?
Yan, Ruiliang
;
Pei, Zhi
;
Myers, Chris
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 84-95
Persistent link: https://www.econbiz.de/10011473150
Saved in:
6
Marketing-Controlling junger Wachstumsunternehmen : eine Fallstudienanalyse mit Internet-Unternehmen
Wufka, Carolin Sylvia
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480574
Saved in:
7
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
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