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person:"Brettel, Malte"
~person:"Almeida, Marcos Inácio Severo de"
~person:"Lindgreen, Adam"
~person:"Zhang, Jing"
~subject:"Betriebliche Wertschöpfung"
~subject:"E-commerce"
~subject:"Supplier relationship management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Search: subject_exact:"Marketing management"
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Betriebliche Wertschöpfung
E-commerce
Supplier relationship management
Marketingmanagement
41
Marketing management
40
Firm performance
10
B-to-B-Marketing
9
Business-to-business marketing
9
Unternehmenserfolg
9
Innovation
7
Marketing
6
USA
6
United States
6
Beziehungsmarketing
5
China
5
Deutschland
5
Germany
5
Industrie
5
Manufacturing industries
5
Relationship marketing
5
Business start-up
4
Electronic Commerce
4
Internet marketing
4
Lieferantenmanagement
4
Market research
4
Marktforschung
4
Online-Marketing
4
Resource-based view
4
Ressourcenorientierter Ansatz
4
Strategic management
4
Strategisches Management
4
Unternehmensgründung
4
Value creation
4
Beschaffung
3
Consumer behaviour
3
Innovation management
3
Innovationsmanagement
3
Konsumentenverhalten
3
New product development
3
Procurement
3
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Undetermined
7
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Article
10
Book / Working Paper
1
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Aufsatz in Zeitschrift
Fallstudie
Article in journal
10
Case study
1
Hochschulschrift
1
Thesis
1
Language
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English
10
German
1
Author
All
Brettel, Malte
Almeida, Marcos Inácio Severo de
Lindgreen, Adam
Zhang, Jing
Homburg, Christian
9
Bruhn, Manfred
6
Di Benedetto, C. Anthony
4
O'Cass, Aron
4
Bonney, Lawrence
3
Carlson, Jamie
3
Cartwright, Severina
3
Cova, Bernard
3
Eggert, Andreas
3
Guo, Chiquan
3
Madhani, Pankaj M.
3
Melewar, T. C.
3
Parvinen, Petri
3
Pei, Zhi
3
Rowley, Jennifer
3
Salo, Jari
3
Terho, Harri
3
Thaichon, Park
3
Ulaga, Wolfgang
3
Voola, Ranjit
3
Wang, Yong Jian
3
Wirtz, Bernd W.
3
Yadav, Manjit S.
3
Yan, Ruiliang
3
Aggarwal, Himanshu
2
Agnihotri, Raj
2
Albers, Sönke
2
Anees-ur-Rehman, Muhammad
2
Aspara, Jaakko
2
Bijmolt, Tammo H. A.
2
Blankson, Charles
2
Bu, Yi
2
Campbell, Colin L.
2
Chatwin, Chris
2
Chau Ngoc Nguyen
2
Chen, Hui-ju
2
Chen, Jing
2
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Business horizons
1
European management journal
1
Gabler Edition Wissenschaft / Entrepreneurship
1
Journal of business research : JBR
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
11
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1
Editorial: best business-to-business marketing management Ph.D. thesis 2023
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A3
Persistent link: https://www.econbiz.de/10014433579
Saved in:
2
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
3
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
4
Facilitating dynamic marketing capabilities development for domestic and foreign firms in an emerging economy
Xu, Hangjun
;
Guo, Huiling
;
Zhang, Jing
;
Dang, Anh
- In:
Journal of business research : JBR
86
(
2018
),
pp. 141-152
Persistent link: https://www.econbiz.de/10011855266
Saved in:
5
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
6
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
7
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
8
Business value of enterprise micro-blogging : empirical study from Weibo.com in Sina
Huang, Jinghua
;
Zhang, Jing
;
Li, Yangfan
;
Lv, Zhepeng
- In:
Journal of global information management : an official …
22
(
2014
)
3
,
pp. 32-56
Persistent link: https://www.econbiz.de/10010474345
Saved in:
9
Value marketing in the health care industry
Lindgreen, Adam
;
Hingley, Martin D. J.
;
Antioco, …
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 199-206
Persistent link: https://www.econbiz.de/10008989917
Saved in:
10
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
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