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person:"Brettel, Malte"
~person:"Almeida, Marcos Inácio Severo de"
~person:"Lindgreen, Adam"
~subject:"E-commerce"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
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E-commerce
USA
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Brettel, Malte
Almeida, Marcos Inácio Severo de
Lindgreen, Adam
Kumar, V.
6
Song, Michael
5
Varadarajan, Rajan
5
Kaiser, Harry M.
4
Pauwels, Koen
4
Bellin, Howard
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Blankson, Charles
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Calantone, Roger J.
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Hult, G. Tomas M.
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Melanthiou, Yioula
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Pei, Zhi
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The journal of business & industrial marketing
2
Business horizons
1
Corporate reputation review : an international journal
1
European management journal
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
8
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1
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
2
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
3
Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.
;
Zacharias, Nicolas A.
;
Brettel, Malte
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
Saved in:
4
Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg : ein 4-Länder-Vergleich
Engelen, Andreas
;
Kemper, Jan
;
Brettel, Malte
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
7
,
pp. 710-743
Persistent link: https://www.econbiz.de/10008696363
Saved in:
5
The supporting function of marketing in corporate social responsibility
Lindgreen, Adam
;
Swaen, Valérie
;
Johnston, Wesley
- In:
Corporate reputation review : an international journal
12
(
2009/10
)
2
,
pp. 120-139
Persistent link: https://www.econbiz.de/10003870140
Saved in:
6
Purchasing orientation
Lindgreen, Adam
;
Révész, Balázs
;
Glynn, Mark
- In:
The journal of business & industrial marketing
24
(
2009
)
3/4
,
pp. 143-153
Persistent link: https://www.econbiz.de/10009524606
Saved in:
7
Purchasing orientation
Lindgreen, Adam
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10009524682
Saved in:
8
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
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