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person:"Brettel, Malte"
~person:"Bijmolt, Tammo H. A."
~person:"Reinecke, Sven"
~subject:"Deutschsprachiger Raum"
~subject:"Führungskräfte"
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Search: subject_exact:"Marketing management"
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Deutschsprachiger Raum
Führungskräfte
Marketingmanagement
44
Marketing management
40
Deutschland
18
Germany
18
Corporate planning
10
Unternehmensplanung
10
Marketingstrategie
8
Firm performance
7
Marketing
7
Unternehmenserfolg
7
Business start-up
6
Unternehmensgründung
6
Theorie
5
Theory
5
USA
5
United States
5
E-commerce
4
Electronic Commerce
4
Market research
4
Marktforschung
4
Strategisches Management
4
Decision
3
Entscheidung
3
Erfolgsfaktor
3
Managers
3
Performance measurement
3
Performance-Messung
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Success factor
3
Thailand
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Aufgabengliederung
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Beziehungsmarketing
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2
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2
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Brettel, Malte
Bijmolt, Tammo H. A.
Reinecke, Sven
Mick, David Glen
3
Nath, Pravin
3
Ardley, Barry
2
Boyd, D. Eric
2
Brinker, Scott
2
Gao, Yuhui
2
Gergs, Hans-Joachim
2
Grewal, Rajdeep
2
Hattula, Johannes D.
2
Lutz, Richard J.
2
McLellan, Laura
2
Morgan, Neil A.
2
Sepehr, Philipp
2
Singhapakdi, Anusorn
2
Stevens, Martha Sarah
2
Whitler, Kimberly A.
2
Ali-Choudhury, Rehnuma
1
Alpert, Mark I.
1
Ariyawardana, Anoma
1
Bailom, Franz
1
Baldauf, Artur
1
Balmer, John M. T.
1
Bao, Yeqing
1
Bateman, Thomas
1
Bateman, Thomas S.
1
Batemen, Thomas S.
1
Bell, Monique
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Bellone, Veronika
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Bennett, Roger
1
Bhandari, Krishna Raj
1
Bharadwaj, Neeraj
1
Bhuian, Shahid N.
1
Boddy, Clive Roland
1
Bodlaj, Mateja
1
Bommaraju, Raghu
1
Bowersox, Donald J.
1
Bradley, Frank
1
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Universität St. Gallen / Institut für Marketing
1
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Entrepreneurial marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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ECONIS (ZBW)
5
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1
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
2
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
3
Marketeers : Macher, Manager und Magnaten : wie erfolgreiche Persönlichkeiten Märkte und Marketing entwickeln und gestalten ; eine gemeinsame Publikation des Marketingdepartements...
Reinecke, Sven
-
2012
Persistent link: https://www.econbiz.de/10009755882
Saved in:
4
What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte
;
Engelen, Andreas
;
Oswald, Monika
- In:
Entrepreneurial marketing
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009379616
Saved in:
5
Going Public : Effekte der Börsennotierung auf das Marketing
Ebersbach, Lydia
;
Reinecke, Sven
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 52-55
Persistent link: https://www.econbiz.de/10003765708
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