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person:"Brettel, Malte"
~person:"Dias, Álvaro Lopes"
~person:"Lindgreen, Adam"
~person:"Smith, Katherine Taken"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketing management"
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Online-Marketing
Marketing management
35
Marketingmanagement
35
B-to-B-Marketing
8
Business-to-business marketing
8
Internet marketing
7
USA
7
United States
7
Firm performance
6
Consumer behaviour
5
Deutschland
5
Germany
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Konsumentenverhalten
5
Marketing
5
Unternehmenserfolg
5
E-commerce
4
Electronic Commerce
4
Lieferantenmanagement
4
Market research
4
Marktforschung
4
Strategic management
4
Strategisches Management
4
Supplier relationship management
4
Beschaffung
3
Business start-up
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Procurement
3
Unternehmensgründung
3
Advertising effects
2
Betriebliche Wertschöpfung
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Betriebswirtschaftslehre
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Bibliometrics
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Bibliometrie
2
Business economics
2
Competitive advantage
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Marketing theory
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Marketingtheorie
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Brettel, Malte
Dias, Álvaro Lopes
Lindgreen, Adam
Smith, Katherine Taken
Ko, Eunju
5
Lepkowska-White, Elzbieta
4
Agnihotri, Raj
3
Chan-Olmsted, Sylvia M.
3
Karjaluoto, Heikki
3
Kim, Sang Jin
3
Klepek, Martin
3
Mero, Joel
3
Milne, George R.
3
Ozuem, Wilson
3
Palmatier, Robert W.
3
Ruyter, Ko de
3
Swani, Kunal
3
Turner, Paul
3
Valos, Michael J.
3
Ahmed, Rizwan Raheem
2
Ahuja, Yukti
2
Almeida, Marcos Inácio Severo de
2
Anber Abraheem Shlash Mohammad
2
Assaf, A. Georges
2
Bang, Nguyen
2
Birnbaum, Daniel
2
Brown, Brian P.
2
Cartwright, Severina
2
Chatterjee, Sheshadri
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Chatwin, Chris
2
Chaudhuri, Ranjan
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Chen, Junsong
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Darlin Apasrawirote
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Dibb, Sally
2
Du, Rex Yuxing
2
Dwivedi, Yogesh Kumar
2
Gaur, Sanjaya Singh
2
Grewal, Dhruv
2
Gu, Flora Fang
2
Habibi, Fatemeh
2
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European management journal
1
International journal of business and systems research : IJBSR
1
Journal of global fashion marketing : JGfM
1
Journal of international consumer marketing
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
The journal of consumer marketing
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ECONIS (ZBW)
7
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1
Internationalisation business strategy via e-commerce
Pereira, Leandro
;
Tovstolyak, Yuliya
;
Costa, Renato J. …
- In:
International journal of business and systems research …
17
(
2023
)
2
,
pp. 225-250
Persistent link: https://www.econbiz.de/10014234323
Saved in:
2
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
3
The impact of digital influencers’ characteristics on purchase intention of fashion products
Gomes, Marina Alexandra
;
Marques, Susana Henriques
; …
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 187-204
Persistent link: https://www.econbiz.de/10013270709
Saved in:
4
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
5
Digital marketing strategies that Millennials find appealing, motivating, or just annoying
Smith, Katherine Taken
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 489-499
Persistent link: https://www.econbiz.de/10009529887
Saved in:
6
Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
Saved in:
7
Incorporating long-term effects in determining the effectiveness of different types of online advertising
Breuer, Ralph
;
Brettel, Malte
;
Engelen, Andreas
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10010217760
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