//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Brettel, Malte"
~person:"Gilmore, Audrey"
~person:"Mizera, Sue"
~subject:"Corporate social responsibility"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Corporate social responsibility
Marketingmanagement
Marketing management
32
KMU
9
SME
9
Firm performance
6
Unternehmenserfolg
6
Business start-up
5
Deutschland
5
Germany
5
Marketing
5
Strategic management
5
Strategisches Management
5
Unternehmensgründung
5
Competitive advantage
4
Innovation
4
Wettbewerbsvorteil
4
Consumer behaviour
3
Corporate Social Responsibility
3
Großbritannien
3
Konsumentenverhalten
3
USA
3
United Kingdom
3
United States
3
Beziehungsmarketing
2
Entrepreneurship
2
Entrepreneurship approach
2
Innovation management
2
Innovationsmanagement
2
Internet marketing
2
Nachhaltige Entwicklung
2
Online-Marketing
2
Preismanagement
2
Pricing strategy
2
Relationship marketing
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Strategic orientation
2
Sustainable development
2
Thailand
2
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
31
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
32
Aufsatz im Buch
2
Book section
2
Interview
2
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Hochschulschrift
1
Sammelwerk
1
Thesis
1
more ...
less ...
Language
All
English
29
German
3
Author
All
Brettel, Malte
Gilmore, Audrey
Mizera, Sue
Vrontis, Demetris
26
Kumar, V.
25
O'Cass, Aron
23
Melewar, T. C.
20
Balmer, John M. T.
18
Morgan, Neil A.
18
Calantone, Roger J.
16
Kitchen, Philip J.
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Homburg, Christian
15
Hunt, Shelby D.
14
Lindgreen, Adam
14
Thrassou, Alkis
14
Gierl, Heribert
13
Morgan, Robert
13
Palmatier, Robert W.
13
Sheth, Jagdish N.
13
Varadarajan, Rajan
13
Hult, G. Tomas M.
12
Ko, Eunju
12
Ngo, Liem Viet
12
Schultz, Don E.
12
Singh, Ramendra
12
Blankson, Charles
11
Laukkanen, Tommi
11
Terho, Harri
11
Albers, Sönke
10
Bauer, Hans H.
10
Dekimpe, Marnik G.
10
Dibb, Sally
10
Herrmann, Andreas
10
Pauwels, Koen
10
Pei, Zhi
10
Verhoef, Peter C.
10
Brooksbank, Roger
9
Chintagunta, Pradeep K.
9
more ...
less ...
Published in...
All
Journal of strategic marketing
8
European journal of marketing : EJM
3
International entrepreneurship and management journal
2
Journal of business research : JBR
2
The journal of brand management : an international journal
2
Die Betriebswirtschaft : DBW
1
Entrepreneurship, theory and practice : ET & P
1
European management journal
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Strategic change : SC ; briefings in entrepreneurial finance
1
Technology analysis & strategic management
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
32
Showing
1
-
10
of
32
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
2
Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey
;
McAuley, Andrew
;
Miles, Morgan P.
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
Saved in:
3
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
4
Marketing illegitimacy within SMEs : learning triggers and influence on marketing communications
Massiera, Philippe
;
Gilmore, Audrey
;
Sellami, Mohamed
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 688-701
Persistent link: https://www.econbiz.de/10011978579
Saved in:
5
Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10011861433
Saved in:
6
Share repurchases and myopia : implications on the stock and consumer markets
Bendig, David
;
Willmann, Daniel
;
Strese, Steffen
; …
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 19-41
Persistent link: https://www.econbiz.de/10011810249
Saved in:
7
Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter
;
Uslay, Can
;
Pascal, Vincent J.
;
Omura, Glenn
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
Saved in:
8
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
9
Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.
;
Zacharias, Nicolas A.
;
Brettel, Malte
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
Saved in:
10
How entrepreneurial firms profit from pricing capabilities : an examination of technology-based ventures
Flatten, Tessa
;
Engelen, Andreas
;
Möller, Timo
; …
- In:
Entrepreneurship, theory and practice : ET & P
39
(
2015
)
5
,
pp. 1111-1136
Persistent link: https://www.econbiz.de/10011373284
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->