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person:"Brettel, Malte"
~person:"Katsikeas, Constantine S."
~person:"Lindgreen, Adam"
~subject:"E-commerce"
~subject:"Ressourcenorientierter Ansatz"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketing management"
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E-commerce
Ressourcenorientierter Ansatz
Marketing management
33
Marketingmanagement
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7
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3
Business start-up
3
Consumer behaviour
3
Corporate Social Responsibility
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Konsumentenverhalten
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Procurement
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Strategic management
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Unternehmensgründung
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Betriebliche Wertschöpfung
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Business economics
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Brettel, Malte
Katsikeas, Constantine S.
Lindgreen, Adam
Morgan, Neil A.
5
O'Cass, Aron
5
Madhavaram, Sreedhar
4
Morgan, Robert
4
Voola, Ranjit
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Pei, Zhi
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Varadarajan, Rajan
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Yadav, Manjit S.
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Yan, Ruiliang
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2
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2
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2
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Journal of international marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
6
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1
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
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2
How entrepreneurial firms profit from pricing capabilities : an examination of technology-based ventures
Flatten, Tessa
;
Engelen, Andreas
;
Möller, Timo
; …
- In:
Entrepreneurship, theory and practice : ET & P
39
(
2015
)
5
,
pp. 1111-1136
Persistent link: https://www.econbiz.de/10011373284
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3
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
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4
Antecedents and consequences of an eco-friendly export marketing strategy : the moderating role of foreign public concern and competitive intensity
Leonidou, Leonidas C.
;
Katsikeas, Constantine S.
; …
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 22-46
Persistent link: https://www.econbiz.de/10009792673
Saved in:
5
"Greening" the marketing mix: do firms do it and does it pay off?
Leonidou, Constantinos N.
;
Katsikeas, Constantine S.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 151-170
Persistent link: https://www.econbiz.de/10009736681
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6
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
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