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person:"Brettel, Malte"
~person:"Lindgreen, Adam"
~person:"Ruyter, Ko de"
~person:"Smith, Katherine Taken"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Online-Marketing
Marketing management
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Brettel, Malte
Lindgreen, Adam
Ruyter, Ko de
Smith, Katherine Taken
Ko, Eunju
5
Lepkowska-White, Elzbieta
4
Agnihotri, Raj
3
Chan-Olmsted, Sylvia M.
3
Karjaluoto, Heikki
3
Kim, Sang Jin
3
Klepek, Martin
3
Mero, Joel
3
Milne, George R.
3
Ozuem, Wilson
3
Palmatier, Robert W.
3
Swani, Kunal
3
Turner, Paul
3
Valos, Michael J.
3
Ahmed, Rizwan Raheem
2
Ahuja, Yukti
2
Almeida, Marcos Inácio Severo de
2
Anber Abraheem Shlash Mohammad
2
Assaf, A. Georges
2
Bang, Nguyen
2
Birnbaum, Daniel
2
Brown, Brian P.
2
Cartwright, Severina
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Chatterjee, Sheshadri
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Chatwin, Chris
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Chaudhuri, Ranjan
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Chen, Junsong
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Darlin Apasrawirote
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Dias, Álvaro Lopes
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Dibb, Sally
2
Du, Rex Yuxing
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Dwivedi, Yogesh Kumar
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Gaur, Sanjaya Singh
2
Grewal, Dhruv
2
Gu, Flora Fang
2
Habibi, Fatemeh
2
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Australasian marketing journal
1
European management journal
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international consumer marketing
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
8
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1
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
2
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
3
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
4
When nothing is what it seems : a digital marketing research agenda
Ruyter, Ko de
;
Keeling, Debbie Isobel
;
Ngo, Liem Viet
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 199-203
Persistent link: https://www.econbiz.de/10011954207
Saved in:
5
Digital marketing strategies that Millennials find appealing, motivating, or just annoying
Smith, Katherine Taken
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 489-499
Persistent link: https://www.econbiz.de/10009529887
Saved in:
6
Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
Saved in:
7
Incorporating long-term effects in determining the effectiveness of different types of online advertising
Breuer, Ralph
;
Brettel, Malte
;
Engelen, Andreas
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10010217760
Saved in:
8
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
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