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person:"Brettel, Malte"
~person:"Lindgreen, Adam"
~person:"Smith, Katherine Taken"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Online-Marketing
Marketing management
31
Marketingmanagement
31
B-to-B-Marketing
7
Business-to-business marketing
7
USA
7
United States
7
Firm performance
6
Deutschland
5
Germany
5
Internet marketing
5
Unternehmenserfolg
5
Consumer behaviour
4
Market research
4
Marketing
4
Marktforschung
4
Beschaffung
3
Business start-up
3
E-commerce
3
Electronic Commerce
3
Lieferantenmanagement
3
Procurement
3
Strategic management
3
Strategisches Management
3
Supplier relationship management
3
Unternehmensgründung
3
Advertising effects
2
Betriebliche Wertschöpfung
2
Betriebswirtschaftslehre
2
Bibliometrics
2
Bibliometrie
2
Business economics
2
Competitive advantage
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Marketing theory
2
Marketingtheorie
2
Resource-based view
2
Ressourcenorientierter Ansatz
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Aufsatz in Zeitschrift
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8
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English
8
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Brettel, Malte
Lindgreen, Adam
Smith, Katherine Taken
Ko, Eunju
10
Melewar, T. C.
8
Vrontis, Demetris
7
Bang, Nguyen
6
Gierl, Heribert
6
Kumar, V.
6
Loureiro, Sandra Maria Correia
6
Sheth, Jagdish N.
6
Verhoef, Peter C.
6
Bruwer, Johan
5
Gao, Tao
5
Homburg, Christian
5
Ozuem, Wilson
5
Pauwels, Koen
5
Rohm, Andrew J.
5
Sultan, Fareena
5
Thomas, Sujo
5
Šerić, Maja
5
Chang, Chun-Tuan
4
Eisend, Martin
4
Gil Saura, Irene
4
Haenlein, Michael
4
Kim, Kyung Hoon
4
Kim, Sang Jin
4
Klaus, Philipp
4
Kureshi, Sonal
4
Kushwaha, Tarun
4
Laroche, Michel
4
Lepkowska-White, Elzbieta
4
Martínez-López, Francisco J.
4
Milne, George R.
4
Palmatier, Robert W.
4
Parguel, Béatrice
4
Pitt, Leyland F.
4
Ruyter, Ko de
4
Srinivasan, Shuba
4
Srivastava, R. K.
4
Wiedmann, Klaus-Peter
4
Abril Barrie, Carmen
3
Agnihotri, Raj
3
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The journal of business & industrial marketing
2
Business horizons
1
European management journal
1
Journal of international consumer marketing
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
The journal of consumer marketing
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ECONIS (ZBW)
8
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1
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
2
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
3
Digital marketing strategies that Millennials find appealing, motivating, or just annoying
Smith, Katherine Taken
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 489-499
Persistent link: https://www.econbiz.de/10009529887
Saved in:
4
Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
Saved in:
5
Incorporating long-term effects in determining the effectiveness of different types of online advertising
Breuer, Ralph
;
Brettel, Malte
;
Engelen, Andreas
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10010217760
Saved in:
6
Purchasing orientation
Lindgreen, Adam
;
Révész, Balázs
;
Glynn, Mark
- In:
The journal of business & industrial marketing
24
(
2009
)
3/4
,
pp. 143-153
Persistent link: https://www.econbiz.de/10009524606
Saved in:
7
Purchasing orientation
Lindgreen, Adam
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10009524682
Saved in:
8
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
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