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person:"Brorsen, B. Wade"
~isPartOf:"Legends in marketing"
~language:"eng"
~person:"Griffith, Garry R."
~person:"Kotler, Philip"
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Brorsen, B. Wade
Griffith, Garry R.
Kotler, Philip
Sheth, Jagdish N.
12
Zaltman, Gerald
7
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3
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Legends in marketing
Always learning
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Does marketing need reform? : fresh perspectives on the future
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Harvard business review : HBR
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Macromarketing - a global focus ; Vol. 4
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Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
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Sunrise ... sunset : challenging the myth of industrial obsolescence
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ECONIS (ZBW)
10
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1
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
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2
The social and ethical side of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503396
Saved in:
3
Broadening the concept and applications of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503397
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4
Marketing in the new economy
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503398
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5
Globalization and international marketing competition
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503399
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6
Strategic marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503400
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7
Improving the role and practice of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503401
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8
Creating and managing the product mix
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503402
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9
Analytical marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503403
Saved in:
10
Marketing theory and orientations
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503404
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