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person:"Brorsen, B. Wade"
~person:"Armstrong, Gary"
~person:"Dräger, Peter"
~person:"Jayne, Thomas S."
~person:"Kotler, Philip"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Marketing
20
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5
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1992-2001
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Brorsen, B. Wade
Armstrong, Gary
Dräger, Peter
Jayne, Thomas S.
Kotler, Philip
Meffert, Heribert
21
Homburg, Christian
20
Leeflang, Peter
18
Vrontis, Demetris
16
Bruhn, Manfred
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10
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9
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9
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9
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9
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9
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9
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9
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Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
4
Does marketing need reform? : fresh perspectives on the future
2
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Agricultural economics : the journal of the International Association of Agricultural Economists
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Harvard business review : HBR
1
Journal of customer behaviour
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Macromarketing - a global focus ; Vol. 4
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
The journal of business strategy
1
The journal of futures markets
1
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ECONIS (ZBW)
20
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1
H2H mindset in H2H marketing
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 81-91)
.
2023
Persistent link: https://www.econbiz.de/10014322296
Saved in:
2
Metaverse - the new marketing universe
Hollensen, Svend
;
Kotler, Philip
;
Opresnik, Marc Oliver
- In:
The journal of business strategy
44
(
2023
)
3
,
pp. 119-125
Persistent link: https://www.econbiz.de/10014253324
Saved in:
3
Marketing in the age of disruption
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014283140
Saved in:
4
The fall of the four Ps and the rise of strategic marketing
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 19-31)
.
2023
Persistent link: https://www.econbiz.de/10014283143
Saved in:
5
Reinventing marketing to manage the environmental imperative
Kotler, Philip
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 132-135
Persistent link: https://www.econbiz.de/10009270894
Saved in:
6
Digitales Shopper-Marketing (online/offline)
Dräger, Peter
- In:
Shopper-Marketing : mit Shopper Insights zu effektiver …
,
(pp. 247-272)
.
2011
Persistent link: https://www.econbiz.de/10008760438
Saved in:
7
Einsatz digitaler POS-Medien im Shopper-Marketing
Dräger, Peter
- In:
Shopper-Marketing : mit Shopper Insights zu effektiver …
,
(pp. 209-245)
.
2011
Persistent link: https://www.econbiz.de/10008760439
Saved in:
8
Shopperbasiertes In-Store Design
Dräger, Peter
- In:
Shopper-Marketing : mit Shopper Insights zu effektiver …
,
(pp. 191-207)
.
2011
Persistent link: https://www.econbiz.de/10008760440
Saved in:
9
Shopper Activation : Umsetzung von Shopper Insights in reale Action
Hunstiger, Gabriele
;
Dräger, Peter
- In:
Shopper-Marketing : mit Shopper Insights zu effektiver …
,
(pp. 171-190)
.
2011
Persistent link: https://www.econbiz.de/10008760441
Saved in:
10
Peter Drucker : the grandfather of marketing ; an interview with Dr. Philip Kotler
Kotler, Philip
;
Gunther, Robert E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 17-19
Persistent link: https://www.econbiz.de/10003830063
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