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person:"Brorsen, B. Wade"
~person:"Armstrong, Gary"
~person:"Kotler, Philip"
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Marketing
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Einführung
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Marketingmanagement
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Hospitality industry--Marketing--Case studies.
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Brorsen, B. Wade
Armstrong, Gary
Kotler, Philip
Meffert, Heribert
77
Bruhn, Manfred
59
Pepels, Werner
40
Baker, Michael John
28
Belz, Christian
25
McDonald, Malcolm
24
Bauer, Hans H.
21
Huber, Frank
20
Weis, Hans Christian
20
Wiedmann, Klaus-Peter
19
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18
Dichtl, Erwin
17
Diller, Hermann
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Kerin, Roger A.
16
Kuß, Alfred
16
Silberer, Günter
16
Lovelock, Christopher H.
15
Levinson, Jay Conrad
14
Unger, Fritz
14
Ferrell, Odies C.
13
Meyer, Paul W.
13
Raffée, Hans
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Reinecke, Sven
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Scheuch, Fritz
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Tomczak, Torsten
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Homburg, Christian
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Palmer, Adrian
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Zentes, Joachim
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Ahlert, Dieter
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Forsyth, Patrick
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Lamb, Charles William
11
Blythe, Jim
10
Fill, Chris
10
Hair, Joseph F.
10
Hartley, Robert F.
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Legends in marketing series
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
143
RePEc
33
BASE
4
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1
Grundlagen des Marketing
Kotler, Philip
(
contributor
)
-
2012
-
5., aktualisierte Aufl., [Nachdr.]
Persistent link: https://www.econbiz.de/10009662650
Saved in:
2
Marketing management
Kotler, Philip
(
contributor
)
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009590529
Saved in:
3
Good works! : marketing and corporate initiatives that build a better world - and the bottom line
Kotler, Philip
;
Hessekiel, David
;
Lee, Nancy R.
-
2012
Persistent link: https://www.econbiz.de/10009599315
Saved in:
4
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009022636
Saved in:
5
Marketing : an introduction
Armstrong, Gary
-
2011
-
10. ed., global ed.
Persistent link: https://www.econbiz.de/10004954032
Saved in:
6
Grundlagen des Marketing
Kotler, Philip
(
contributor
)
-
2011
-
5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008685704
Saved in:
7
Die neue Dimension des Marketings : vom Kunden zum Menschen
Kartajaya, Hermawan
;
Setiawan, Iwan
-
2010
Persistent link: https://www.econbiz.de/10009498289
Saved in:
8
Marketing for hospitality and tourism
Kotler, Philip
;
Bowen, John T.
;
Makens, James C.
-
2010
-
5th ed., internat. ed.
Persistent link: https://www.econbiz.de/10004942325
Saved in:
9
Die neue Dimension des Marketings : vom Kunden zum Menschen
Kotler, Philip
;
Kartajaya, Hermawan
;
Setiawan, Iwan
-
2010
Persistent link: https://www.econbiz.de/10008750196
Saved in:
10
Marketing 3.0 : from products to customers to the human spirit
Kotler, Philip
;
Kartajaya, Hermawan
;
Setiawan, Iwan
-
2010
Persistent link: https://www.econbiz.de/10004959735
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