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person:"Brorsen, B. Wade"
~person:"Griffith, Garry R."
~person:"Homburg, Christian"
~person:"Kotler, Philip"
~type_genre:"Collection of articles of several authors"
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Marketing
12
Betriebswirtschaftslehre
1
Beziehungsmarketing
1
Business economics
1
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1
Economic history
1
Estimation
1
Estimation theory
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Gerald Zaltman
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Collection of articles of several authors
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Brorsen, B. Wade
Griffith, Garry R.
Homburg, Christian
Kotler, Philip
Meffert, Heribert
24
Pepels, Werner
17
Sheth, Jagdish N.
17
Zerres, Michael P.
14
Drees, Norbert
11
Bruhn, Manfred
10
Belz, Christian
9
Bauer, Hans H.
7
Zaltman, Gerald
7
Diller, Hermann
5
Gbadamosi, Ayantunji
5
Nufer, Gerd
5
Reinecke, Sven
5
Zerres, Christopher
5
Ahlert, Dieter
4
Albach, Horst
4
Ashworth, Gregory J.
4
Bühler, André W.
4
Dreyer, Axel
4
Hippner, Hajo
4
Häusel, Hans-Georg
4
Klein, Andreas
4
Link, Jörg
4
Meissner, Hans Günther
4
Pilarczyk, Bogna
4
Roth, Peter
4
Semerkova, L. N.
4
Sojkin, Bogdan
4
Spotts, Harlan E.
4
Tadajewski, Mark
4
Tomczak, Torsten
4
Wagner, Udo
4
Wang, Yonggui
4
Alʹbekov, A. U.
3
Ammann, Paul
3
Baaken, Thomas
3
Backhaus, Klaus
3
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3
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Institut für Marktorientierte Unternehmensführung Mannheim
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Legends in marketing
10
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
12
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1
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
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2
The social and ethical side of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503396
Saved in:
3
Broadening the concept and applications of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503397
Saved in:
4
Marketing in the new economy
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503398
Saved in:
5
Globalization and international marketing competition
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503399
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6
Strategic marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503400
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7
Improving the role and practice of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503401
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8
Creating and managing the product mix
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503402
Saved in:
9
Analytical marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503403
Saved in:
10
Marketing theory and orientations
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503404
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