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person:"Brorsen, B. Wade"
~person:"Huber, Frank"
~person:"Jayne, Thomas S."
~person:"Kotler, Philip"
~type_genre:"Collection of articles written by one author"
~type_genre:"Sammelwerk"
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Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
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2
The social and ethical side of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503396
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3
Broadening the concept and applications of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503397
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4
Marketing in the new economy
Kotler, Philip
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2012
Persistent link: https://www.econbiz.de/10009503398
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5
Globalization and international marketing competition
Kotler, Philip
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2012
Persistent link: https://www.econbiz.de/10009503399
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6
Strategic marketing
Kotler, Philip
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2012
Persistent link: https://www.econbiz.de/10009503400
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7
Improving the role and practice of marketing
Kotler, Philip
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2012
Persistent link: https://www.econbiz.de/10009503401
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8
Creating and managing the product mix
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503402
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9
Analytical marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503403
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10
Marketing theory and orientations
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503404
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