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person:"Castillo, David"
~person:"Casillas, Jorge"
~person:"Link, Jörg"
~person:"Muther, Andreas"
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Search: subject_exact:"Computer-assisted marketing"
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Computer-assisted marketing
21
IT-gestütztes Marketing
21
Electronic Commerce
13
Kundenmanagement
13
Marketinginformationssystem
13
Beziehungsmarketing
10
Relationship marketing
10
Theorie
9
Theory
9
E-commerce
8
Kundenorientierung
8
Lieferantenmanagement
8
Supplier relationship management
8
Telemarketing
8
Mobile Marketing
7
Mobile marketing
7
Welt
5
World
5
Consumer behaviour
4
Konsumentenverhalten
4
Marketing
4
Austria
3
Customer service
3
Deutschland
3
Evolutionary algorithm
3
Evolutionärer Algorithmus
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Fuzzy sets
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Fuzzy-Set-Theorie
3
Germany
3
Information technology
3
Informationstechnik
3
Inter-firm cooperation
3
Internet
3
Kundenservice
3
Unternehmenskooperation
3
Österreich
3
Artificial intelligence
2
Betriebliches Informationssystem
2
Business intelligence system
2
Controlling-Informationssystem
2
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6
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5
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5
Collection of articles of several authors
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German
20
English
13
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Castillo, David
Casillas, Jorge
Link, Jörg
Muther, Andreas
Hippner, Hajo
19
Wilde, Klaus D.
18
Becker, Jörg
6
Felden, Carsten
6
Van den Poel, Dirk
6
Belz, Christian
5
Diller, Hermann
5
Knackstedt, Ralf
5
Kridel, Donald J.
5
Peppers, Don
5
Rogers, Martha
5
Baker, Stephen
4
Decker, Reinhold
4
Fisher, Marshall L.
4
Hanssens, Dominique M.
4
Leußer, Wolfgang
4
Merzenich, Melanie
4
Meyer, Jörn-Axel
4
Oehler, Karsten
4
Sander, Stefan
4
Siskos, Yannis
4
Temme, Thorsten
4
Weiber, Rolf
4
Wölfel, Julia
4
Backhaus, Klaus
3
Biesel, Hartmut H.
3
Blattberg, Robert C.
3
Büttgen, Marion
3
Chen, Qimei
3
Coussement, Kristof
3
Dastani, Parsis
3
Drake, Perry D.
3
Drozdenko, Ronald G.
3
Eid, Riyad
3
Fassott, Georg
3
Grigoroudis, Evangelos
3
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Thexis / Fachbericht für Marketing
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
E-Business & Controlling : Einordnung, Umsetzung, externe Sichtweise, funktionales E-Controlling
1
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
1
International journal of management and decision making : IJMDM
1
Journal of business economics : JBE
1
Managementinformationssysteme in Marketing und Vertrieb
1
Marketing-Controlling
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
1
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ECONIS (ZBW)
25
USB Cologne (EcoSocSci)
7
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1
Handbook of marketing information system
Castillo, David
;
Magnan, Shon
;
Kridel, Donald J.
-
2016
Persistent link: https://www.econbiz.de/10011515252
Saved in:
2
Handbook of marketing information system
Castillo, David
;
Magnan, Shon
;
Kridel, Donald J.
-
2016
Persistent link: https://www.econbiz.de/10011515253
Saved in:
3
Fundamentals of marketing information systems and analysis
Castillo, David
;
Magnan, Shon
;
Kridel, Donald J.
-
2016
Persistent link: https://www.econbiz.de/10011515258
Saved in:
4
Fundamentals of marketing information systems and anaysis
Kridel, Donald J.
;
Dolk, Daniel R.
;
Castillo, David
-
2016
Persistent link: https://www.econbiz.de/10011490539
Saved in:
5
Handbook of marketing information system
Kridel, Donald J.
;
Dolk, Daniel R.
;
Castillo, David
-
2016
Persistent link: https://www.econbiz.de/10011491457
Saved in:
6
Artificial intelligence-based systems applied in industrial marketing : an historical overview, current and future insights
Martínez-López, Francisco J.
;
Casillas, Jorge
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 489-495
Persistent link: https://www.econbiz.de/10009774211
Saved in:
7
Unsupervised KDD to creatively support managers' decision making with fuzzy association rules : a distribution channel application
Orriols-Puig, Albert
;
Martínez-López, Francisco J.
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 532-543
Persistent link: https://www.econbiz.de/10009777573
Saved in:
8
State of the Art des Marketingcontrollings
Link, Jörg
;
Beyer, Heiko
;
Gary, Alexander
- In:
Controlling : Zeitschrift für erfolgsorientierte …
22
(
2010
)
8/9
,
pp. 430-437
Persistent link: https://www.econbiz.de/10008649549
Saved in:
9
A knowledge discovery method based on gentic-fuzzy systems for obtaining consumer behaviour patterns : an empirical application to a web-based trust model
Casillas, Jorge
;
Martínez-Loṕez, Francisco J.
- In:
International journal of management and decision making …
10
(
2009
)
5/6
,
pp. 402-428
Persistent link: https://www.econbiz.de/10003890705
Saved in:
10
Marketing Intelligent Systems for consumer behaviour modelling by a descriptive induction approach based on Genetic Fuzzy Systems
Martínez-López, Francisco J.
;
Casillas, Jorge
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 714-731
Persistent link: https://www.econbiz.de/10003893179
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