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person:"Dach, Christian"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"The journal of brand management : an international journal"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
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Dach, Christian
Pelsmacker, Patrick de
Phau, Ian
Vitell, Scott J.
7
Román, Sergio
6
Van Kenhove, Patrick
6
Chowdhury, Rafi M. M. I.
5
Dens, Nathalie
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Grappi, Silvia
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Grohmann, Bianca
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Singh, Jatinder Jit
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Iglesias, Oriol
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Ilicic, Jasmina
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Kulczynski, Alicia
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Noort, Guda van
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Novak, Thomas P.
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Romani, Simona
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Valette-Florence, Pierre
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Verhoef, Peter C.
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Wiedmann, Klaus-Peter
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Zarantonello, Lia
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Arli, Denni
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Bodur, H. Onur
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Eigenraam, Anniek W.
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Journal of business ethics : JOBE
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
The journal of brand management : an international journal
Journal of business research : JBR
8
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of promotion management : JPM
6
Journal of international consumer marketing
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Journal of electronic commerce research : JECR
4
Australasian marketing journal
3
European journal of marketing : EJM
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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Schriften zur Handelsforschung
2
Strategic change
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Young consumers : insight and ideas for responsible marketers
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Analyzing the cultural diversity of consumers in the global marketplace
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Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific journal of business administration
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Brand management ; Vol. 4
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
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International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
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International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
12
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1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
3
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
4
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
5
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Saved in:
6
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
7
How does perceived effectiveness affect adults' ethical acceptance of anti-obesity threat appeals to children? : when the going gets tough, the audience gets going
Charry, Karine
;
Pelsmacker, Patrick de
;
Pecheux, Claude L.
- In:
Journal of business ethics : JOBE
124
(
2014
)
2
,
pp. 243-257
Persistent link: https://www.econbiz.de/10010431490
Saved in:
8
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 216-235
Persistent link: https://www.econbiz.de/10010347464
Saved in:
9
Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 244-255
Persistent link: https://www.econbiz.de/10009631544
Saved in:
10
Predictors of usage intentions of pirated software
Phau, Ian
;
Ng, James
- In:
Journal of business ethics : JOBE
94
(
2010
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10003986098
Saved in:
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