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person:"Dach, Christian"
~person:"Pelsmacker, Patrick de"
~person:"Valette-Florence, Pierre"
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Dach, Christian
Pelsmacker, Patrick de
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Han, Heesup
117
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1
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
2
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
3
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
4
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
5
The facets of consumer-based food label equity : measurement, structure and managerial relevance
Coderre, François
;
Sirieix, Lucie
;
Valette-Florence, Pierre
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169642
Saved in:
6
How psychological distance shapes hedonic consumption : the moderating role of the need to justify
Didi Alaoui, Mohamed
;
Valette-Florence, Pierre
;
Cova, …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 57-69
Persistent link: https://www.econbiz.de/10013271375
Saved in:
7
"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473
Saved in:
8
The myth of the universal millennial : comparing millennials’ perceptions of luxury across six countries
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
International marketing review
39
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013396163
Saved in:
9
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla
;
Buzeta, Cristian
;
Pelsmacker, …
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
Saved in:
10
Which consumers believe luxury must be expensive and why? : a cross-cultural comparison of motivations
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
132
(
2021
),
pp. 301-313
Persistent link: https://www.econbiz.de/10012581682
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