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person:"Fritz, Wolfgang"
~isPartOf:"Annals of public and cooperative economics"
~isPartOf:"Economics of innovation and new technology"
~isPartOf:"Human relations"
~isPartOf:"Journal of business venturing"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Stanford University Graduate School of Business research paper"
~person:"Berger, Jonah"
~person:"Choi, Jeonghye"
~person:"Knittel, Christopher R."
~person:"Laibson, David I."
~person:"Majumdar, Sumit Kumar"
~person:"Ozdemir, Zafer D."
~person:"Quaglione, Davide"
~person:"Tao, Long"
~person:"Tucker, Catherine"
~person:"Wang, Wenbo"
~subject:"Beschäftigungseffekt"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Subvention"
~subject:"USA"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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Beschäftigungseffekt
Consumer behaviour
Online-Marketing
Subvention
USA
Werbewirkung
United States
8
Konsumentenverhalten
7
Telecommunications industry
6
Telekommunikationssektor
6
Internet marketing
5
1988-2001
4
Online retailing
4
Online-Handel
4
Social Web
4
Social web
4
Advertising effects
3
Breitbandkommunikation
2
Broadband communications
2
Distribution channel
2
Employment effect
2
Experiment
2
Lohn
2
Telecommunications policy
2
Telekommunikationspolitik
2
Vertriebsweg
2
Viral marketing
2
Virales Marketing
2
Wages
2
advertising
2
online advertising
2
1975-1990
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1983-2004
1
1997-2001
1
Advertising
1
Alcoholic beverage
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Alkoholisches Getränk
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Anreiz
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Bayes-Statistik
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Aufsatz in Zeitschrift
Article in journal
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Graue Literatur
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Non-commercial literature
3
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3
Language
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English
17
Author
All
Fritz, Wolfgang
Berger, Jonah
Choi, Jeonghye
Knittel, Christopher R.
Laibson, David I.
Majumdar, Sumit Kumar
Ozdemir, Zafer D.
Quaglione, Davide
Tao, Long
Tucker, Catherine
Wang, Wenbo
Bucklin, Randolph E.
3
Goldfarb, Avi
3
Rutz, Oliver J.
3
Danaher, Peter J.
2
Edelman, Benjamin
2
Heerde, Harald J. van
2
Lambrecht, Anja
2
Sonnier, Garrett P.
2
Stephen, Andrew T.
2
Agarwal, Ashish
1
Agovino, Massimiliano
1
Akpinar, Ezgi
1
Albuquerque, Paulo
1
Anderson, Eric T.
1
Araújo, Raquel Campos
1
Ariely, Dan
1
Arrazola Vacas, María
1
Arrington, Kristi
1
Artz, Martin
1
Ascarza, Eva
1
Azam, Md. Shah
1
Bart, Yakov
1
Bayer, Joseph B.
1
Beard, Thomas Randolph
1
Bell, David R.
1
Bertini, Marco
1
Bhargave, Rajesh
1
Bijmolt, Tammo H. A.
1
Bonezza, Andrea
1
Brandi, Wesley
1
Bronnenberg, Bart J.
1
Bruce, Norris I.
1
Callorda, Fernando
1
Cascio, Christopher N.
1
Chaganti, Radha
1
Chaganti, Rajeswararao S.
1
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Published in...
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Annals of public and cooperative economics
Economics of innovation and new technology
Human relations
Journal of business venturing
Journal of marketing research : JMR
Stanford University Graduate School of Business research paper
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Journal of business research : JBR
8
Management science : journal of the Institute for Operations Research and the Management Sciences
5
MSI reports : working paper series
4
Industrial and corporate change
2
Journal of competition law & economics
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Decision sciences : DS
1
Entrepreneurship, theory and practice : ET & P
1
International journal of advertising : the review of marketing communications
1
International journal of industrial organization
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of banking & finance
1
Journal of economics & management strategy : JEMS
1
Journal of financial economics
1
Journal of industry, competition and trade
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
The B.E. journal of economic analysis & policy
1
Utilities policy : governance, performance, analysis
1
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ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Valuable virality
Akpinar, Ezgi
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
Saved in:
2
Social networks, personalized advertising, and privacy controls
Tucker, Catherine
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 546-562
Persistent link: https://www.econbiz.de/10010489715
Saved in:
3
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
4
When does retargeting work? : information specificity in online advertising
Lambrecht, Anja
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 561-576
Persistent link: https://www.econbiz.de/10010195995
Saved in:
5
Exploring additional determinants of fixed broadband adoption : policy implications for narrowing the broadband demand gap
Quaglione, Davide
;
Agovino, Massimiliano
;
Di Berardino, …
- In:
Economics of innovation and new technology
27
(
2018
)
3/4
,
pp. 307-327
Persistent link: https://www.econbiz.de/10011872459
Saved in:
6
Preference minorities and the
internet
Choi, Jeonghye
;
Bell, David R.
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 670-682
Persistent link: https://www.econbiz.de/10009272398
Saved in:
7
How sales taxes affect customer and firm behavior: the role of search on the
Internet
Anderson, Eric T.
;
Fong, Nathan M.
;
Simester, Duncan
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10003965460
Saved in:
8
Advertising bans and the substitutability of online and offline advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10008987836
Saved in:
9
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
10
Social interactions and monetary incentives in driving consumer repeat behavior
Toker-Yildiz, Kamer
;
Trivedi, Minakshi
;
Choi, Jeonghye
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 364-380
Persistent link: https://www.econbiz.de/10011697428
Saved in:
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