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person:"Fritz, Wolfgang"
~person:"Adeola, Ogechi"
~person:"Greenstein, Shane"
~person:"Halligan, Brian"
~subject:"Marketing"
~type_genre:"Aufsatz im Buch"
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Fritz, Wolfgang
Adeola, Ogechi
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Digital Business in Africa : Social Media and Related Technologies
1
Luxury marketing : a challenge for theory and practice
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
1
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ECONIS (ZBW)
4
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1
Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
Saved in:
2
Luxury marketing in the age of cheap : an exploratory survey on consumer behavior in online shopping clubs
Fritz, Wolfgang
;
Gülow, Wencke
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 187-205)
.
2013
Persistent link: https://www.econbiz.de/10009667676
Saved in:
3
Die Standardisierung des internationalen E-Marketing von Handelsunternehmen - erste Ergebnisse eines Forschungsprojekts
Fritz, Wolfgang
;
Dees, Heiko
- In:
Strategien und Trends im Handelsmanagement : …
,
(pp. 295-317)
.
2004
Persistent link: https://www.econbiz.de/10002381645
Saved in:
4
Markteintrittsstrategien im Electronic Business
Fritz, Wolfgang
- In:
Roadmap to E-Business : wie Unternehmen das Internet …
,
(pp. 136-151)
.
2002
Persistent link: https://www.econbiz.de/10001682803
Saved in:
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