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person:"Fritz, Wolfgang"
~person:"Feldberg, Frans"
~person:"Jung, Timothy"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Markenführung"
~subject:"Virtuelle Realität"
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Markenführung
Virtuelle Realität
Electronic Commerce
43
Internet
41
Online-Marketing
36
Internet marketing
32
Social Web
32
Social web
32
E-commerce
30
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28
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27
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26
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26
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26
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15
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14
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marketing
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Theorie
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English
25
German
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Fritz, Wolfgang
Feldberg, Frans
Jung, Timothy
Loureiro, Sandra Maria Correia
Castronova, Edward
23
Burmann, Christoph
13
Bauer, Hans H.
11
Ko, Eunju
11
Veloutsou, Cleopatra
11
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Kreutzer, Ralf T.
10
Rita, Paulo
10
Dwivedi, Yogesh Kumar
9
Fantapié Altobelli, Claudia
9
Martínez-López, Francisco J.
9
Hajli, Nick
8
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Wagner, Gert G.
8
Balmer, John M. T.
7
Bell, Mark W.
7
Dessart, Laurence
7
Esch, Franz-Rudolf
7
Filieri, Raffaele
7
Füller, Johann
7
Geerts, Angy
7
Huber, Frank
7
Karjaluoto, Heikki
7
Khan, Imran
7
Kucharska, Wioleta
7
Rahman, Zillur
7
Smit, Edith G.
7
Sreejesh, S.
7
Bang, Nguyen
6
Barnes, Stuart J.
6
Chen, Huan
6
Harrigan, Paul
6
Haverila, Kai
6
Langaro, Daniela
6
Leimeister, Jan Marco
6
McLaughlin, Caitlin
6
Mogaji, Emmanuel
6
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International XR Conference / Annual conference <7., 2022, Lissabon>
1
Technische Universität Braunschweig / Institut für Marketing
1
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Journal of promotion management : innovations in planning and applied research
5
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
International journal of consumer studies
2
Progress in IS
2
AP
1
Berichte des Instituts für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
Challenges and trends in modern banking
1
E-business : state of the art of ICT based challenges and solutions
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
1
Serie research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
1
Springer Proceedings in Business and Economics
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
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Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
27
USB Cologne (business full texts)
1
USB Cologne (EcoSocSci)
1
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1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
3
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
4
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
5
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
6
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
7
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
8
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
9
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
10
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
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