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person:"Fritz, Wolfgang"
~person:"Feldberg, Frans"
~person:"Jung, Timothy"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Viral marketing"
~subject:"Virtuelle Realität"
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Viral marketing
Virtuelle Realität
Electronic Commerce
43
Internet
41
Online-Marketing
36
Internet marketing
32
Social Web
32
Social web
32
E-commerce
30
Deutschland
28
Marketing
27
Consumer behaviour
26
Germany
26
Konsumentenverhalten
26
Brand management
15
Markenführung
15
Online retailing
14
Online-Handel
14
Beziehungsmarketing
13
Mobile Marketing
13
Mobile marketing
13
Relationship marketing
13
Virtual reality
13
marketing
12
Brand image
11
Markenimage
11
Theorie
11
Theory
11
Marketing management
9
Marketingmanagement
9
Virales Marketing
9
Erfolgsfaktor
8
Emotion
7
Telemarketing
7
USA
7
Customer satisfaction
6
Kundenzufriedenheit
6
Success factor
6
Einzelhandel
5
Handelsmarketing
5
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Undetermined
13
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2
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Article
13
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11
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Article in journal
13
Aufsatz in Zeitschrift
13
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5
Graue Literatur
5
Non-commercial literature
5
Working Paper
5
Konferenzschrift
3
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2
Collection of articles of several authors
1
Sammelwerk
1
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Language
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English
20
German
4
Author
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Fritz, Wolfgang
Feldberg, Frans
Jung, Timothy
Loureiro, Sandra Maria Correia
Castronova, Edward
23
Law, Chun Hung Roberts
17
Filieri, Raffaele
13
Bigné Alcañiz, J. Enrique
11
Law, Rob
11
Tan, Yong
11
Dwivedi, Yogesh Kumar
10
Flavián Blanco, Carlos
10
Mariani, Marcello M.
10
Ye, Qiang
10
Duan, Wenjing
9
Hennig-Thurau, Thorsten
9
Gopinath, Shyam
8
Hu, Nan
8
Jin, Ginger Zhe
8
Kim, Jong Min
8
Li, Xinxin
8
Mayzlin, Dina
8
Sparks, Beverley
8
Trusov, Michael
8
Wagner, Gert G.
8
Akram, Umair
7
Bell, Mark W.
7
Bilgihan, Anil
7
Fan, Weiguo
7
Gu, Bin
7
Li, Hengyun
7
Liang, Sai
7
Liu, Yong
7
Lu, Shijie
7
Okumus, Fevzi
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Roy, Gobinda
7
Ruyter, Ko de
7
Schweidel, David A.
7
Scott, David Meerman
7
Wiertz, Caroline
7
Wu, Luorong
7
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International XR Conference / Annual conference <7., 2022, Lissabon>
1
Technische Universität Braunschweig / Institut für Marketing
1
Published in...
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Journal of promotion management : innovations in planning and applied research
3
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
Progress in IS
2
Research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
2
AP
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Berichte des Instituts für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Serie research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
1
Springer Proceedings in Business and Economics
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
1
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Source
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ECONIS (ZBW)
22
USB Cologne (business full texts)
1
USB Cologne (EcoSocSci)
1
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1
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
2
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
6
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
7
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
8
Gathering pre-purchase information for a cruise vacation with virtual reality : the effects of media technology and gender
Martínez-Molés, Víctor
;
Jung, Timothy
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 407-429
Persistent link: https://www.econbiz.de/10012798199
Saved in:
9
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
10
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
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