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person:"Fritz, Wolfgang"
~person:"Filieri, Raffaele"
~person:"Pentina, Iryna"
~subject:"Social Web"
~subject:"Social web"
~subject:"United States"
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Subject
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Social Web
Social web
United States
Electronic Commerce
41
Internet
41
Online-Marketing
38
Internet marketing
34
Consumer behaviour
32
Konsumentenverhalten
32
Deutschland
28
E-commerce
28
Germany
26
Marketing
24
Online retailing
19
Online-Handel
19
USA
15
Mobile Marketing
13
Mobile marketing
13
marketing
13
Theorie
11
Theory
11
Viral marketing
11
Virales Marketing
11
Beziehungsmarketing
9
Relationship marketing
9
Brand management
8
Erfolgsfaktor
8
Markenführung
8
Marketing management
7
Marketingmanagement
7
Telemarketing
7
Success factor
6
Virtuelle Realität
6
Handelsmarketing
5
Luxury goods
5
Luxusgüter
5
Retail marketing
5
Social media
5
Werbung
5
Betriebswirtschaftsstudium
4
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Undetermined
19
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1
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Article
31
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7
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Article in journal
28
Aufsatz in Zeitschrift
28
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4
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4
Collection of articles of several authors
3
Sammelwerk
3
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2
Hochschulschrift
2
Arbeitspapier
1
Case study
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
1
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Language
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English
34
German
6
Author
All
Fritz, Wolfgang
Filieri, Raffaele
Pentina, Iryna
Greenstein, Shane M.
59
Goldfarb, Avi
40
Kuchler, Theresa
37
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
31
Bailey, Michael
29
Qiu, Liangfei
29
Whinston, Andrew B.
29
Füller, Johann
28
Hajli, Nick
26
Stephen, Andrew T.
25
Saxton, Gregory D.
24
Law, Chun Hung Roberts
23
Tan, Yong
23
Loureiro, Sandra Maria Correia
22
Ozuem, Wilson
22
Pitt, Leyland F.
22
Tucker, Catherine
22
Martínez-López, Francisco J.
21
Forman, Christopher
20
Gentzkow, Matthew Aaron
20
Goolsbee, Austan
20
Petrova, Maria
20
Sabatini, Fabio
20
Harrigan, Paul
19
Rita, Paulo
19
Wirtz, Bernd W.
19
Allcott, Hunt
18
Flavián Blanco, Carlos
18
Kretschmer, Tobias
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Agnihotri, Raj
17
Büttgen, Marion
17
Enikolopov, Ruben
17
Ghose, Anindya
17
Gu, Bin
17
Hinz, Oliver
17
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Institution
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Technische Universität Braunschweig
2
Springer Fachmedien Wiesbaden
1
Published in...
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Journal of business research : JBR
9
International journal of internet marketing and advertising : IJIMA
3
Psychology & marketing
3
Tourism management : research, policies, practice
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Applied Marketing Science / Angewandte Marketingforschung
1
Applied Marketing Science/Angewandte Marketingforschung
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Handelsblatt-Bücher
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
International journal of electronic commerce : IJEC
1
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
Journal of Product & Brand Management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of customer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Netzwert-Edition
1
Research
1
Springer eBook Collection
1
SpringerLink / Bücher
1
The dark side of social media : a consumer psychology perspective
1
The journal of product & brand management
1
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Source
All
ECONIS (ZBW)
38
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38
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1
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
2
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
3
Extremely negative ratings and online consumer review helpfulness : the moderating role of product quality signals
Filieri, Raffaele
;
Raguseo, Elisabetta
;
Vitari, Claudio
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 699-717
Persistent link: https://www.econbiz.de/10012492573
Saved in:
4
Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
Onofrei, George
;
Filieri, Raffaele
;
Kennedy, Lorraine
- In:
Journal of business research : JBR
142
(
2022
),
pp. 100-112
Persistent link: https://www.econbiz.de/10013168112
Saved in:
5
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
6
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
7
The role of visual cues in eWOM on consumers’ behavioral intention and decisions
Filieri, Raffaele
;
Lin, Zhibin
;
Pino, Giovanni
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 663-675
Persistent link: https://www.econbiz.de/10012647992
Saved in:
8
Customers' motivation to engage with luxury brands on social media
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
112
(
2020
),
pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
Saved in:
9
Managing the product-harm crisis in the digital era : the role of consumer online brand community engagement
Yuan, Denghua
;
Lin, Zhibin
;
Filieri, Raffaele
;
Liu, Ran
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 38-47
Persistent link: https://www.econbiz.de/10012270822
Saved in:
10
Unpacking the relationship between social media marketing and brand equity : the mediating role of consumers' benefits and experience
Zollo, Lamberto
;
Filieri, Raffaele
;
Rialti, Riccardo
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 256-267
Persistent link: https://www.econbiz.de/10012285993
Saved in:
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