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person:"Günter, Bernd"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing research : JMR"
~person:"Kumar, V."
~person:"Svensson, Göran"
~subject:"Beziehungsmarketing"
~subject:"Germany"
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Beziehungsmarketing
Germany
Relationship marketing
8
Consumer behaviour
4
Customer value
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Kundenwert
4
customer lifetime value
3
B-to-B-Marketing
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Business-to-business marketing
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customer relationship management
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Günter, Bernd
Kumar, V.
Svensson, Göran
Neslin, Scott A.
5
Verhoef, Peter C.
5
Becker, Jan U.
3
Nguyen, Hang T.
3
Palmatier, Robert W.
3
Wieringa, Jaap E.
3
Ansari, Asim
2
Barrot, Christian
2
Bijmolt, Tammo H. A.
2
Blut, Markus
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Dev, Chekitan S.
2
Fader, Peter
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Gijsbrechts, Els
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Grewal, Rajdeep
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Heerde, Harald J. van
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Holtrop, Niels
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Huang, Ming-Hui
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Konuş, Umut
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Lalwani, Ashok K.
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Larivière, Bart
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Li, Shibo
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Mittal, Vikas
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Scheer, Lisa K.
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Sesé, F. Javier
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Stourm, Valeria
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Sun, Baohong
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Sunder, Sarang
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Venkatesan, Rajkumar
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Voorhees, Clay M.
2
Zhang, Jie
2
Zhao, Yi
2
Ahearne, Michael
1
Ailawadi, Kusum L.
1
Aksoy, Lerzan
1
Alavi, Sascha
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing research : JMR
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Legends in marketing
7
The journal of business & industrial marketing
5
International journal of procurement management
4
Journal of business-to-business marketing
4
Journal of international marketing
4
SpringerLink / Bücher
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International journal of business excellence
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
MSI reports : working paper series
3
Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business excellence : IJBEX
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Research
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Springer Texts in Business and Economics
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Springer eBook Collection / Business and Economics
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Springer texts in business and economics
2
African journal of economic and management studies : AJEMS
1
Customer engagement marketing
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Energiewirtschaftliche Tagesfragen : et ; Zeitschrift für Energiewirtschaft, Recht, Technik und Umwelt
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Erfolgsfaktor Mitarbeiter : wirksames Personalmanagement für Kulturbetriebe
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European business review
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Faculty & research / Insead : working paper series
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Gabler-Edition Wissenschaft / Business-to-Business-Marketing
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Competititve advantage through engagement
Kumar, V.
;
Pansari, Anita
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 497-514
Persistent link: https://www.econbiz.de/10011537711
Saved in:
3
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
4
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
5
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
6
Measuring and managing a salesperson's future value to the firm
Kumar, V.
;
Sunder, Sarang
;
Leone, Robert P.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 591-608
Persistent link: https://www.econbiz.de/10010489702
Saved in:
7
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
8
Optimal customer relationship management using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
Saved in:
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