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person:"Günter, Bernd"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The Routledge companion to strategic marketing"
~language:"eng"
~person:"Verhoef, Peter C."
~person:"Wiedmann, Klaus-Peter"
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Beziehungsmarketing
4
Relationship marketing
4
Consumer behaviour
3
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Brand equity
1
Brand image
1
Cannibalization
1
Coalition
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Günter, Bernd
Verhoef, Peter C.
Wiedmann, Klaus-Peter
Kumar, V.
8
Palmatier, Robert W.
8
Homburg, Christian
6
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5
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Journal of the Academy of Marketing Science
The Routledge companion to strategic marketing
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing
4
ERIM report series research in management
3
Journal of marketing
3
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3
European management journal
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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Customer engagement : contemporary issues and challenges
1
ERIM Report Series Reference
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Foundations and trends in marketing : FTMKT
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Handbook of marketing strategy
1
Handbook of research on customer equity in marketing
1
Journal of business research : JBR
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
MSI reports : working paper series
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Marketing : journal of research and management
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Marketing accountability for marketing and non-marketing outcomes
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Marketing letters : a journal of research in marketing
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Research series / Erasmus Universiteit Rotterdam
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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Universia business review : UBR
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ECONIS (ZBW)
4
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1
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
2
Customer experience creation in today's digital world
Verhoef, Peter C.
- In:
The Routledge companion to strategic marketing
,
(pp. 107-122)
.
2021
Persistent link: https://www.econbiz.de/10012498440
Saved in:
3
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
4
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
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