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person:"Günter, Bernd"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Kumar, V."
~person:"Svensson, Göran"
~subject:"Beziehungsmarketing"
~subject:"Germany"
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Beziehungsmarketing
Germany
Relationship marketing
8
Consumer behaviour
5
Konsumentenverhalten
5
Customer engagement
3
Customer satisfaction
3
Kundenzufriedenheit
3
Customer integration
2
Customer value
2
Dienstleistungsqualität
2
Emerging economies
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Emerging markets
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Kundenintegration
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Kundenwert
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Marketing management
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Marketingmanagement
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Measurement
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Messung
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Satisfaction
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Schwellenländer
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Service experience
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Service quality
2
Attitudinal loyalty
1
Attribute importance
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Behavioral loyalty
1
Complexity management
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Convenience
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Customer behavior
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Customer mindset metrics
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Customer profitability
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Dienstleistungsmarketing
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Einzelhandel
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Elektronisches Geld
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Günter, Bernd
Kumar, V.
Svensson, Göran
Palmatier, Robert W.
8
Homburg, Christian
6
Scheer, Lisa K.
5
Grewal, Dhruv
4
Lam, Son K.
4
Rapp, Adam
4
Ruyter, Ko de
4
Steinhoff, Lena
4
Voorhees, Clay M.
4
Wieseke, Jan
4
Evans, Kenneth R.
3
Gremler, Dwayne D.
3
Krafft, Manfred
3
Verhoef, Peter C.
3
Alavi, Sascha
2
Baker, Thomas L.
2
Beitelspacher, Lauren Skinner
2
Blut, Markus
2
Brady, Michael K.
2
DeCarlo, Thomas E.
2
Dellaert, Benedict G. C.
2
Folse, Judith Anne Garretson
2
Garrett, Jason
2
Giebelhausen, Michael
2
Grégoire, Yany
2
Gwinner, Kevin P.
2
Habel, Johannes
2
Hanson, Sara
2
Harmeling, Colleen M.
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Henderson, Conor M.
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Hughes, Douglas E.
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Hult, G. Tomas M.
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Jarvis, Cheryl Burke
2
Jones, Eli
2
Jozic, Danijel
2
Kashmiri, Saim
2
Klarmann, Martin
2
Kozlenkova, Irina V.
2
Lee, Ju-Yeon
2
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Journal of the Academy of Marketing Science
Journal of marketing
9
Legends in marketing
7
Journal of marketing research : JMR
6
The journal of business & industrial marketing
5
International journal of procurement management
4
Journal of business-to-business marketing
4
Journal of international marketing
4
SpringerLink / Bücher
4
International journal of business excellence
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
MSI reports : working paper series
3
Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business excellence : IJBEX
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Marketing intelligence & planning
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Research
2
Springer Texts in Business and Economics
2
Springer eBook Collection / Business and Economics
2
Springer texts in business and economics
2
African journal of economic and management studies : AJEMS
1
Customer engagement marketing
1
Energiewirtschaftliche Tagesfragen : et ; Zeitschrift für Energiewirtschaft, Recht, Technik und Umwelt
1
Erfolgsfaktor Mitarbeiter : wirksames Personalmanagement für Kulturbetriebe
1
European business review
1
Faculty & research / Insead : working paper series
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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1
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
2
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
3
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
4
Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
5
Do loyal customers really pay more for services?
Umashankar, Nita
;
Bhagwat, Yashoda
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011779520
Saved in:
6
Social coupons as a marketing strategy : a multifaceted perspective
Kumar, V.
;
Rajan, Bharat
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10009507838
Saved in:
7
Measuring customer profitability in complex environments : an interdisciplinary contingency framework
Holm, Morten
;
Kumar, V.
;
Rohde, Carsten
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10009548616
Saved in:
8
Measuring and maximizing customer equity: a critical analysis
Kumar, V.
;
George, Morris
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10003507852
Saved in:
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