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person:"Günter, Bernd"
~person:"Klaus, Philipp"
~person:"Kumar, V."
~person:"Svensson, Göran"
~person:"Wilde, Klaus D."
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Beziehungsmarketing
147
Relationship marketing
147
Consumer behaviour
43
Konsumentenverhalten
43
Customer satisfaction
41
Kundenzufriedenheit
41
Lieferantenmanagement
32
Supplier relationship management
32
Customer value
29
Kundenwert
29
Dienstleistungsqualität
21
Marketing management
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Marketingmanagement
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Service quality
21
Confidence
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Vertrauen
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B-to-B-Marketing
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Business-to-business marketing
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Customer experience
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Theory
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Performance-Messung
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commitment
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satisfaction
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Günter, Bernd
Klaus, Philipp
Kumar, V.
Svensson, Göran
Wilde, Klaus D.
Bruhn, Manfred
70
Homburg, Christian
58
Han, Heesup
52
Hollebeek, Linda D.
44
Verhoef, Peter C.
39
Herrmann, Andreas
38
Gil Saura, Irene
37
Mattila, Anna S.
37
Huber, Frank
34
Palmatier, Robert W.
33
Smith, Alan D.
32
Prentice, Catherine
30
Krafft, Manfred
28
Loureiro, Sandra Maria Correia
28
Evanschitzky, Heiner
27
Stauss, Bernd
27
Thaichon, Park
27
Walsh, Gianfranco
26
Georgi, Dominik
25
Grewal, Dhruv
25
Quach, Sara
25
Agnihotri, Raj
24
Hippner, Hajo
24
Hyun, Sunghyup Sean
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Karjaluoto, Heikki
24
Stock-Homburg, Ruth
24
Töpfer, Armin
24
Bang, Nguyen
23
Ruyter, Ko de
23
Vrontis, Demetris
23
Eggert, Andreas
22
Matzler, Kurt
22
Wieseke, Jan
22
Gustafsson, Anders
21
Meyer, Anton
21
Neslin, Scott A.
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
9
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Journal of marketing research : JMR
6
Journal of retailing and consumer services
6
The journal of services marketing
6
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
5
The journal of business & industrial marketing
5
International journal of procurement management
4
Journal of business-to-business marketing
4
Journal of international marketing
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International journal of business excellence
3
Journal of business research : JBR
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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MSI reports : working paper series
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2
Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business excellence : IJBEX
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Marketing intelligence & planning
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
African journal of economic and management studies : AJEMS
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Customer engagement marketing
1
Data mining : mehr Gewinn aus Ihren Kundendaten ; 22 data mining tools mit Referenzkunden ; Business cases erfolgreicher Data-mining-Projekte ; aktuelle Umfrageergebnisse zum Nutzen von data mining
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Electronic Services
1
Energiewirtschaftliche Tagesfragen : et ; Zeitschrift für Energiewirtschaft, Recht, Technik und Umwelt
1
Erfolgsfaktor Mitarbeiter : wirksames Personalmanagement für Kulturbetriebe
1
European business review
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
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Handbook of marketing strategy
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Handbook of research on customer engagement
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ECONIS (ZBW)
147
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147
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
3
The antecedents and outcomes of micro-enterprise business banking customers' relationship satisfaction
Van der Merwe, Michelle Caroline
;
Mostert, Pierre
; …
- In:
Journal of business-to-business marketing
31
(
2024
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10014514694
Saved in:
4
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
5
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
6
The impact of the relationship commitment and customer integration on supply chain performance
Ruzo-Sanmartín, Emilio
;
Abousamra, Alaa Abdelaziz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10014227519
Saved in:
7
Where is customer experience (CX) research heading? : a personal commentary
Klaus, Philipp
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 700-705
Persistent link: https://www.econbiz.de/10014314392
Saved in:
8
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
9
There is a secret to success : Linking customer experience management practices to profitability
Wetzels, Ruud W. H.
;
Klaus, Philipp
;
Wetzels, Martin
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014303332
Saved in:
10
Quantifying the influence of customer experience on consumer share-of-category
Klaus, Philipp
;
Kuppelwieser, Volker
;
Heinonen, Kristina
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014303364
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