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person:"Georgi, Dominik"
~isPartOf:"Journal of marketing"
~person:"Reinartz, Werner J."
~person:"Thaichon, Park"
~person:"Verhoef, Peter C."
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Beziehungsmarketing
5
Relationship marketing
5
Consumer behaviour
2
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Lieferantenmanagement
2
Marketing management
2
Marketingmanagement
2
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Georgi, Dominik
Reinartz, Werner J.
Thaichon, Park
Verhoef, Peter C.
Kumar, V.
9
Palmatier, Robert W.
9
Homburg, Christian
7
Wieseke, Jan
5
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4
Grewal, Rajdeep
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Houston, Mark B.
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2
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Liu, Yuping
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Journal of marketing
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
7
Journal of retailing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Asia Pacific journal of marketing and logistics
4
Developing digital marketing : relationship perspectives
4
Journal of service research : JSR
4
Journal of the Academy of Marketing Science
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
ERIM report series research in management
3
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Journal of strategic marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
European management journal
2
Faculty & research / Insead : working paper series
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Handbook of research on customer equity in marketing
2
Journal of business research : JBR
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Marketing : ZFP ; journal of research and management
2
Retailing in the 21st century : current and future trends
2
Routledge advances in management and business studies
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Springer texts in business and economics
2
SpringerLink / Bücher
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Basler Schriften zum Marketing
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Customer engagement : contemporary issues and challenges
1
Dienstleistungscontrolling
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
ERIM Report Series Reference
1
Emerald insight
1
Foundations and trends in marketing : FTMKT
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of business-to-business marketing
1
Handbook of marketing decision models
1
Handbook of marketing strategy
1
Handbuch Kundenbindungsmanagement
1
Herausforderung Bankmanagement : Entwicklungslinien und Steuerungsansätze ; Festschrift zum 60. Geburtstag von Henner Schierenbeck
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ECONIS (ZBW)
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1
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
2
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
3
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
4
Critical incidents and the impact of satisfaction on customer share
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 123-142
Persistent link: https://www.econbiz.de/10003747976
Saved in:
5
Marketing commmunication drivers of adoption timing of a new e-service among existing customers
Prins, Remco
;
Verhoef, Peter C.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10003557086
Saved in:
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