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person:"Georgi, Dominik"
~isPartOf:"Services marketing quarterly"
~person:"Reinartz, Werner J."
~person:"Thaichon, Park"
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Beziehungsmarketing
3
Relationship marketing
3
Consumer behaviour
2
Customer satisfaction
2
Konsumentenverhalten
2
Kundenzufriedenheit
2
customer satisfaction
2
Australia
1
Australien
1
Bank
1
Betriebliche Wertschöpfung
1
Brand extension
1
Brand image
1
Brand management
1
Customer service
1
Customer-perceived value
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
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Emotion
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Emotional brand attachment
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Insurance
1
Kundenservice
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Lieferantenmanagement
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Markenführung
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Markenimage
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Markentransfer
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Service quality
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Services marketing
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Supplier relationship management
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Value creation
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Versicherung
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attitude toward brand extension
1
attitudinal loyalty
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bank
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customer commitment
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customer service
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customer switching
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ease of banking
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firm resources
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general insurance services
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Georgi, Dominik
Reinartz, Werner J.
Thaichon, Park
Greene, Henry
3
Leisen Pollack, Birgit
3
Prentice, Catherine
3
Rho, Taeseok
3
Torres, Ivonne M.
3
Zúñiga, Miguel Ángel
3
Choi, Beom Joon
2
Gulas, Charles S.
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Madadi, Rozbeh
2
Mattila, Anna S.
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Services marketing quarterly
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Developing digital marketing : relationship perspectives
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Journal of strategic marketing
3
Transforming relationship marketing : strategies and business models in the digital age
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
Faculty & research / Insead : working paper series
2
Handbuch Kundenbindungsmanagement
2
Journal of marketing
2
Journal of retailing
2
Journal of service research : JSR
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Marketing : ZFP ; journal of research and management
2
Retailing in the 21st century : current and future trends
2
Routledge advances in management and business studies
2
Springer texts in business and economics
2
SpringerLink / Bücher
2
Basler Schriften zum Marketing
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Dienstleistungscontrolling
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Emerald insight
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of business-to-business marketing
1
Handbook of marketing decision models
1
Handbook of research on customer equity in marketing
1
Herausforderung Bankmanagement : Entwicklungslinien und Steuerungsansätze ; Festschrift zum 60. Geburtstag von Henner Schierenbeck
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag
1
Interaktionen im Dienstleistungsbereich
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of Contemporary Issues in Business and Government
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
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ECONIS (ZBW)
3
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1
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
Saved in:
2
Emotional brand attachment and attitude toward brand extension
Vahdat, Arash
;
Hafezniya, Hanieh
;
Jabarzadeh, Younis
; …
- In:
Services marketing quarterly
41
(
2020
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10012256943
Saved in:
3
Managing customer switching behavior in the banking industry
Thaichon, Park
;
Quach, Sara
;
Bavalur, Amulya Sai
;
Nair, …
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011756714
Saved in:
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