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person:"Georgi, Dominik"
~person:"Reinartz, Werner J."
~person:"Thaichon, Park"
~person:"Verhoef, Peter C."
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Search: subject_exact:"Relationship marketing"
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Beziehungsmarketing
142
Relationship marketing
142
Consumer behaviour
45
Konsumentenverhalten
45
Kundenwert
25
Customer satisfaction
22
Kundenzufriedenheit
22
Customer value
21
Dienstleistungsqualität
16
Service quality
16
Lieferantenmanagement
15
Supplier relationship management
15
Theorie
15
Theory
15
Internet marketing
13
Marketing management
13
Marketingmanagement
13
Online-Marketing
13
Brand management
10
Customer integration
10
Einzelhandel
10
Kundenintegration
10
Markenführung
10
Retail trade
10
Social Web
10
Social web
10
Distribution channel
9
Vertriebsweg
9
relationship marketing
9
E-commerce
8
Electronic Commerce
8
Marketingtheorie
8
Betriebliche Wertschöpfung
7
Deutschland
7
Digitalisierung
7
Digitization
7
Germany
7
Kundenmanagement
7
Marketing theory
7
Online retailing
7
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Article
112
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32
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41
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41
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English
114
German
30
Author
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Georgi, Dominik
Reinartz, Werner J.
Thaichon, Park
Verhoef, Peter C.
Bruhn, Manfred
117
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
57
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
41
Gil Saura, Irene
38
Mattila, Anna S.
37
Hippner, Hajo
33
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Svensson, Göran
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Evanschitzky, Heiner
29
Hadwich, Karsten
29
Töpfer, Armin
29
Grewal, Dhruv
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Eggert, Andreas
27
Grönroos, Christian
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Kleinaltenkamp, Michael
26
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Erasmus Research Institute of Management
2
INSEAD
1
Springer-Verlag GmbH
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
7
Journal of retailing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing
5
Asia Pacific journal of marketing and logistics
4
Developing digital marketing : relationship perspectives
4
Journal of service research : JSR
4
Journal of the Academy of Marketing Science
4
ERIM report series research in management
3
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Journal of strategic marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
European management journal
2
Faculty & research / Insead : working paper series
2
Handbook of research on customer equity in marketing
2
Handbuch Kundenbindungsmanagement
2
Journal of business research : JBR
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Marketing : ZFP ; journal of research and management
2
Retailing in the 21st century : current and future trends
2
Routledge advances in management and business studies
2
Springer texts in business and economics
2
SpringerLink / Bücher
2
Basler Schriften zum Marketing
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Customer engagement : contemporary issues and challenges
1
Dienstleistungscontrolling
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
ERIM Report Series Reference
1
Emerald insight
1
Foundations and trends in marketing : FTMKT
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of business-to-business marketing
1
Handbook of marketing decision models
1
Handbook of marketing strategy
1
Herausforderung Bankmanagement : Entwicklungslinien und Steuerungsansätze ; Festschrift zum 60. Geburtstag von Henner Schierenbeck
1
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ECONIS (ZBW)
144
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1
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
2
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
3
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
4
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
5
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
6
Reimagining personalization in the physical store
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
;
Reinartz, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10014465653
Saved in:
7
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
8
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
9
Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013553058
Saved in:
10
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
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