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person:"Ghauri, Pervez N."
~person:"Elg, Ulf"
~person:"Samiee, Saeed"
~type_genre:"Book section"
~type_genre:"Reprint"
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International marketing
12
Internationales Marketing
12
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4
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Ghauri, Pervez N.
Elg, Ulf
Samiee, Saeed
Douglas, Susan P.
13
Kotabe, Masaaki
11
Craig, C. S.
8
Meissner, Hans Günther
8
Zentes, Joachim
7
Cavusgil, S. Tamer
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Jain, Subhash C.
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Lingenfelder, Michael
5
Sander, Matthias
5
Schramm-Klein, Hanna
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Svensson, Göran
5
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4
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4
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4
Leonidou, Leonidas C.
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Malhotra, Naresh K.
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Hu, Zuohao
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Julian, Craig C.
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3
Koed Madsen, Tage
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Handbook on cross-cultural marketing
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Creating a sustainable competitive position : ethical challenges for international firms
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Entrepreneurship in international marketing
1
Handbook of research in international marketing
1
International business strategy : theory and practice
1
International marketing ; Vol. 2
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International marketing ; Vol. II
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International marketing ; Vol. V
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International marketing in the fast changing world
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ECONIS (ZBW)
12
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1
When institutional logicscollide : how international firms navigate sustainability values in global markets
Cerne, Annette
;
Elg, Ulf
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 153-175)
.
2023
Persistent link: https://www.econbiz.de/10014455301
Saved in:
2
The country image literature : intellectual basis and future research directions
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Handbook on cross-cultural marketing
,
(pp. 37-50)
.
2020
Persistent link: https://www.econbiz.de/10013459416
Saved in:
3
Partnerships in cross-cultural marketing and retail internationalization : research propositions
Wang, Fatima
;
Ghauri, Pervez N.
- In:
Handbook on cross-cultural marketing
,
(pp. 133-151)
.
2020
Persistent link: https://www.econbiz.de/10013459495
Saved in:
4
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
5
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
6
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
7
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
8
Relevance and rigor in international marketing research : developments in product and brand origin line of inquiry
Samiee, Saeed
;
Leonidou, Leonides C.
- In:
Handbook of research in international marketing
,
(pp. 68-87)
.
2011
Persistent link: https://www.econbiz.de/10009385449
Saved in:
9
Uniformity versus conformity : the standardization issue in international marketing strategy
Samiee, Saeed
;
Ktsikeas, Constantine S.
;
Theodosiou, Marios
- In:
The SAGE handbook of international marketing
,
(pp. 303-321)
.
2009
Persistent link: https://www.econbiz.de/10003792106
Saved in:
10
The influence of global marketing standardization on performance
Samiee, Saeed
;
Roth, Kendall
-
2008
Persistent link: https://www.econbiz.de/10003655951
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