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person:"Ghauri, Pervez N."
~person:"Laroche, Michel"
~person:"Schlegelmilch, Bodo B."
~subject:"Marketingmanagement"
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International marketing
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Ghauri, Pervez N.
Laroche, Michel
Schlegelmilch, Bodo B.
Berndt, Ralph
11
Fantapié Altobelli, Claudia
11
Sander, Matthias
11
Meissner, Hans Günther
9
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7
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Asmat Nizam Abdul Talib
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Journal of business research : JBR
4
International marketing in the fast changing world
1
International marketing review
1
WU case series / Wirtschaftsuniversität Wien
1
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ECONIS (ZBW)
9
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1
International marketing
Ghauri, Pervez N.
;
Cateora, Philip R.
-
2022
-
Fifth edition
Persistent link: https://www.econbiz.de/10012585630
Saved in:
2
Donnie : the Donnie GmbH case study
Schlegelmilch, Bodo B.
;
Villanueva-Weinzierl, Gina
; …
-
2013
Persistent link: https://www.econbiz.de/10010437338
Saved in:
3
Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B.
;
Khan, Mubbsher Munawar
;
Hair, …
- In:
International marketing review
33
(
2016
)
1
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011540325
Saved in:
4
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
5
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
6
Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
Saved in:
7
New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
Saved in:
8
Special section: Recent advances in globalization, culture and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
Saved in:
9
Global marketing management : a European perspective
Keegan, Warren J.
;
Schlegelmilch, Bodo B.
-
2001
Persistent link: https://www.econbiz.de/10001506515
Saved in:
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