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person:"Ghauri, Pervez N."
~person:"Laroche, Michel"
~person:"Schlegelmilch, Bodo B."
~subject:"USA"
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Ghauri, Pervez N.
Laroche, Michel
Schlegelmilch, Bodo B.
Czinkota, Michael R.
13
Ronkainen, Ilkka A.
12
Cavusgil, S. Tamer
7
Minor, Michael
6
Ball, Donald A.
5
Geringer, John Michael
5
Keegan, Warren J.
5
Cannon, Joseph P.
4
Jain, Subhash C.
4
Kotabe, Masaaki
4
McCarthy, Edmund Jerome
4
Moffett, Michael H.
4
Perreault, William D.
4
Westjohn, Stanford A.
4
Bell, Sandra
3
Bello, Daniel C.
3
Daniels, John Day
3
Di Benedetto, C. Anthony
3
Magnusson, Peter
3
McCulloch, Wendell H.
3
McNett, Jeanne M.
3
Mueller, Barbara
3
Radebaugh, Lee H.
3
Root, Franklin R.
3
Stolle, Wulf
3
Sullivan, Daniel P.
3
Ames, G. C. W.
2
Boone, Louis E.
2
Brouthers, Lance Eliot
2
Calantone, Roger J.
2
Cateora, Philip R.
2
Chaveles, Spyros
2
Dannewald, Till
2
Diehl, Sandra
2
Dimofte, Claudiu V.
2
Ferro, Esteban
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Frantz, Paul L.
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Grub, Phillip D.
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Journal of business research : JBR
2
International business strategy : theory and practice
1
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
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ECONIS (ZBW)
6
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1
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
2
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
3
Drivers of export segmentation effectiveness and their impact on export performance
Diamantopoulos, Adamantios
;
Ring, Amata
;
Schlegelmilch, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 39-61
Persistent link: https://www.econbiz.de/10010348929
Saved in:
4
Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey
;
Javalgi, Rajshekhar G.
; …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
Saved in:
5
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
6
Globales Marketing-Management : eine europäische Perspektive
Keegan, Warren J.
;
Schlegelmilch, Bodo B.
;
Stöttinger, …
-
2002
Persistent link: https://www.econbiz.de/10001647313
Saved in:
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