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person:"Ghauri, Pervez N."
~person:"Samiee, Saeed"
~type_genre:"Book section"
~type_genre:"Reprint"
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International marketing
13
Internationales Marketing
13
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3
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Ghauri, Pervez N.
Samiee, Saeed
Czinkota, Michael R.
19
Ronkainen, Ilkka A.
16
Kotabe, Masaaki
15
Douglas, Susan P.
13
Zentes, Joachim
13
Keegan, Warren J.
12
Cateora, Philip R.
11
Sander, Matthias
11
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9
Berndt, Ralph
8
Craig, C. S.
8
Mooij, Marieke K. de
8
Voeth, Markus
8
Daniels, John Day
7
Fantapié Altobelli, Claudia
7
Green, Mark C.
7
Jain, Subhash C.
7
McCarthy, Edmund Jerome
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Perreault, William D.
7
Schramm-Klein, Hanna
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Swoboda, Bernhard
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Cavusgil, S. Tamer
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Helsen, Kristiaan
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Solberg, Carl Arthur
6
Sullivan, Daniel P.
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Albaum, Gerald S.
5
Andersson, Svante
5
Backhaus, Klaus
5
Ball, Donald A.
5
Büschken, Joachim
5
Geringer, John Michael
5
Griffith, David A.
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Handbook on cross-cultural marketing
2
Entrepreneurship in international marketing
1
Handbook of research in international marketing
1
International business strategy : theory and practice
1
International marketing ; Vol. 2
1
International marketing ; Vol. II
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International marketing ; Vol. V
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International marketing in the fast changing world
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Multicultural perspectives in customer behaviour
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The SAGE handbook of international marketing
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1
International marketing
Ghauri, Pervez N.
;
Cateora, Philip R.
-
2022
-
Fifth edition
Persistent link: https://www.econbiz.de/10012585630
Saved in:
2
The country image literature : intellectual basis and future research directions
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Handbook on cross-cultural marketing
,
(pp. 37-50)
.
2020
Persistent link: https://www.econbiz.de/10013459416
Saved in:
3
Partnerships in cross-cultural marketing and retail internationalization : research propositions
Wang, Fatima
;
Ghauri, Pervez N.
- In:
Handbook on cross-cultural marketing
,
(pp. 133-151)
.
2020
Persistent link: https://www.econbiz.de/10013459495
Saved in:
4
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
5
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
6
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
7
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
8
Relevance and rigor in international marketing research : developments in product and brand origin line of inquiry
Samiee, Saeed
;
Leonidou, Leonides C.
- In:
Handbook of research in international marketing
,
(pp. 68-87)
.
2011
Persistent link: https://www.econbiz.de/10009385449
Saved in:
9
International marketing
Ghauri, Pervez N.
;
Cateora, Philip R.
-
2010
-
3. ed.
Persistent link: https://www.econbiz.de/10003909776
Saved in:
10
Uniformity versus conformity : the standardization issue in international marketing strategy
Samiee, Saeed
;
Ktsikeas, Constantine S.
;
Theodosiou, Marios
- In:
The SAGE handbook of international marketing
,
(pp. 303-321)
.
2009
Persistent link: https://www.econbiz.de/10003792106
Saved in:
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